RMK's base makeup packaging has been renewed, evolving into a sophisticated design that pursues simplicity.

Mar 13, 2017

To commemorate the 20th anniversary of the brand's founding, RMK is redesigning the packaging for its base makeup items.

The most popular base makeup items among RMK's products have been reborn in new, simple and sophisticated packaging. The key color, silver, has been polished, and the square silhouette body has been given a modern, curved look. The cap features the brand's initial "R" in a ribbon-inspired design, and the makeup base and liquid foundation now feature pump types for even greater functionality.

The new packaging will feature four types of makeup primers and four types of foundations. The makeup base lineup includes the "RMK Makeup Base" (30ml 3,700 yen), which has a moisturizing lotion-like texture; the "RMK Creamy Polished Base N" (30g 3,500 yen, SPF14 PA++), a cream type that can be chosen to match your skin tone; the "RMK Long-Lasting UV" (30ml 3,500 yen, SPF45 PA++++), which blocks UV rays while moisturizing the skin; and the "RMK Basic Control Color" (10g 2,000 yen, SPF20 PA++), a spot primer that corrects uneven skin tone and dullness to enhance the perfection of your base makeup.

The foundation lineup includes "RMK Liquid Foundation" (30ml 4,500 yen, SPF14 PA++), which can be said to be the origin of RMK's specialty natural makeup, as well as "RMK UV Liquid Foundation" (30ml 4,500 yen, SPF50+ PA+++), which protects skin from UV rays and gives a natural finish, "RMK Gel Creamy Foundation" (30g 5,000 yen, SPF24 PA++), which combines the transparency of a gel with the coverage of a cream, and "RMK Creamy Foundation N" (30g 5,000 yen, SPF28 PA++), which gives skin a firm, supple look.

The renewed items will be available in shops nationwide and on the official online store from March 10th.
Akiko Hanazawa
  • RMK celebrates its 20th anniversary by redesigning the packaging for its base makeup items
  • RMK celebrates its 20th anniversary by redesigning the packaging for its base makeup items
  • "RMK Makeup Base" (30ml 3,700 yen)
  • "RMK Makeup Base" (30ml 3,700 yen) comes in a pump type.
  • "RMK Creamy Polished Base N" (30g 3,500 yen, SPF14 PA++) 3 colors
  • "RMK Long Lasting UV" (30ml 3,500 yen, SPF45 PA++++)
  • "RMK Basic Control Color" (10g 2,000 yen, SPF20 PA++) 4 colors
  • "RMK Liquid Foundation" (30ml 4,500 yen, SPF14 PA++) 9 colors available
  • "RMK Liquid Foundation" has been renewed to a pump type
  • "RMK UV Liquid Foundation" (30ml 4,500 yen, SPF50+ PA+++) Available in 7 colors
  • "RMK Gel Creamy Foundation" (30g 5,000 yen, SPF24 PA++) 7 colors available
  • "RMK Creamy Foundation N" (30g 5,000 yen, SPF28 PA++) 7 colors
  • "RMK Creamy Foundation N" comes with an easy-to-use built-in spatula
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