We are pleased to announce that New Stand Tokyo (operated by WTFC), a permanent store in Roppongi, Tokyo, will be exhibiting in the Experience Room of b8ta Tokyo - Shinjuku Marui (1st floor, Shinjuku Marui Main Building), an experiential store originating from Silicon Valley, from October 17, 2020, to November 5, 2020.
This collaboration between New Stand Tokyo and b8ta Tokyo, which each offer a new retail experience through their own approaches, is a cutting-edge initiative amid the global trend of retail innovation. We hope you will experience the new fun and possibilities of retail.
About New Stand Tokyo
New Stand Tokyo is a "future everyday goods store" originally from New York, making its first appearance outside the United States. We aim to propose more "options" for the lifestyles of the next generation by selecting items that have the potential to become the New Standard (everyday items of the future) filled with new ideas and experiences that overturn the conventional notion of "standard."
In addition to never-before-seen new items collected from around the world, we also offer a wide range of products curated under the theme of "What will the standard of the future be?", including "items from fields that are currently attracting attention," such as Femtech products that use technology to solve women's body problems, and "items that utilize traditional techniques from a new perspective" that we want to preserve for the future.
Official website: https://newstand.jp
【b8ta Tokyo & Background to exhibiting at Shinjuku Marui】
We opened "New Stand Tokyo" as a physical store with the hope that customers will not only learn about items that have the potential to become the New Standard (everyday items of the future), but also have them actually touch and experience the products, allowing them to understand, be convinced, and choose the items that are truly right for them.
We decided to exhibit at New Stand Tokyo because we believe that collaborating with b8ta, which specializes in providing experiences rather than sales, and aims to be "a place that delivers new experiences and discoveries to you," will further expand the value that New Stand Tokyo aims for.
[Comment from b8ta Japan regarding the exhibit]
The simultaneous entry of New Stand Tokyo, based in New York, and b8ta, based in San Francisco, into Japan is significant because we recognize that the way physical stores are utilized is finally evolving as we move toward the future. We share a strong affinity, emphasizing the importance of experience and delivering new discoveries and options, and we expect to see products that have rarely been available in physical stores until now. We are truly honored to have been given this wonderful opportunity.
[Exhibited Products]
●Lyric Speaker Canvas 181,500 yen (tax included)
An IoT speaker that displays song lyrics. Lyric data is retrieved from the internet and motion graphics are displayed in sync with the melody. Based on the concept of "enjoying lyrics as interior décor," the app beautifully displays lyrics in the same way you might display your favorite records.
●WEEKEND Aroma Diffuser/Aroma Oil 17,830 yen (tax included)
"WEEK END" is a project that reexamines modern lifestyles and explores and co-creates "Comfort" with various designers and manufacturers from Japan and abroad. Simply add two or three drops of your favorite aroma oil onto the specially glazed ceramic plate, each handcrafted by the artisans at Shibukusa Yanagi Kiln, to enjoy a moment of relaxation.
●Paper Torch 11,000 yen (tax included)
This paper flashlight was created by a collaboration between Takeo, a long-established paper company with over 100 years of history, Elephantech, a venture company spun off from the University of Tokyo, and the design office nendo. Simply roll it up to light it up, and it can be used as both a reading light and an emergency flashlight.
©TAKEO Co.,Ltd 2018
●Carton 2,750 yen (tax included)
This wallet is made from discarded cardboard from all over the world, with the idea of turning unnecessary items into precious ones. It has been continuously improved over the course of 10 years, pursuing a balance of ease of use, durability, and design to arrive at its current form. No two have the same design, and this unique feeling is part of its charm.
● proef LAN series, shoulder bag, sacoche, drawstring bag, card case 4,500 to 9,000 yen (tax included)
Striving to "create a manufacturing system of the future that suits modern lifestyles," these products are made with a design that eliminates waste of resources and reduces the burden on the environment and society by simplifying the production process as much as possible, while still being carefully made by hand in an age where manual labor is being reduced due to technological advances.
proef LAN Shoulder Pink
●Diagonal Ring Notebook 1,320 yen (tax included)
This product was created as a new form of ring notebook, combining practical features such as easy page turning, the rings not rubbing against your hands, and the ability to be used vertically or horizontally. We have achieved diagonal ring binding, which is difficult to achieve, and each notebook is finished by hand. Choose from three types to suit your needs: lined, dot grid, or plain.
Diagonal Ring Notebook with Rules
●Popit 7,500 yen (tax included) *Femtech
A smart device that prevents you from forgetting to take your pill. It automatically checks whether you have taken your pill for the day and sends a reminder if you have forgotten, helping you to make it a habit to take a set amount of medication at the same time every day, which can actually be difficult.
●EVE Organic Period Panties 4,480 yen (tax included) *Femtech
These period panties are from EVE, a natural brand from Korea whose core values are health, nature, and equality. Simply put them on when your period is about to start or during your period. They can be washed and reused, making them kind to both your wallet and the environment.
●EVE Menstrual Cup 3,960 yen (tax included) *Femtech
A menstrual cup that is folded and inserted into the vagina to collect menstrual blood. It can be washed and reused, reducing the burden on the environment caused by sanitary products. It is made from medical-grade silicone that does not contain any substances harmful to the body.
【New Stand Tokyo Store Overview】
Address: WHEREVER 1F, 7-2-8 Roppongi, Minato-ku, Tokyo 106-0032
Opening date: Tuesday, July 28, 2020
Business hours: Monday - Thursday / Sunday: 12:00-19:00
Friday: 12:00-20:00
Closed: Tuesday and Saturday
Official website: https://newstand.jp
Instagram: @newstandtokyo
【About b8ta】
b8ta is an experiential retail store that was founded in San Francisco, USA in 2015.
With a mission of "bringing new discoveries to people through retail," the company utilizes the RaaS (Retail As a Service) model. It aims to make selling in a physical store as easy as placing an online ad, allowing consumers to discover, experience, and purchase the world's most innovative products. To date, it has 24 stores worldwide, and on August 1st, it opened its first two stores in Asia, in Yurakucho and Shinjuku Marui Main Building.
Address: 1F Shinjuku Marui Main Building, 3-30-13 Shinjuku, Shinjuku-ku, Tokyo 160-0022
Business Hours: Same as the commercial facility (11:00-20:00 for the time being)
Closed: Same as the commercial facility
Official website: https://b8ta.jp/
【About WTFC Co., Ltd.】
A creative production company jointly established by Tohokushinsha (https://www.tfc.co.jp/) and Whatever (https://whatever.co), with the slogan "Ideas and craft, theory and sensibility. More exciting, new manufacturing - CREATIVE ENGINEERING STUDIO".
Company Name: WTFC Co., Ltd.
Representative: CEO Daiji Yoshida (Tohokushinsha)
Address: WHEREVER 3F, 7-2-8 Roppongi, Minato-ku, Tokyo
Established: August 2019
Business Activities: Activation and promotion, film content production, new product development, entertainment facility construction and operation, in-house event planning and operation, new business development and investment.
Website: https://wtfc.jp/
Click here for company press release details
This collaboration between New Stand Tokyo and b8ta Tokyo, which each offer a new retail experience through their own approaches, is a cutting-edge initiative amid the global trend of retail innovation. We hope you will experience the new fun and possibilities of retail.
About New Stand Tokyo
New Stand Tokyo is a "future everyday goods store" originally from New York, making its first appearance outside the United States. We aim to propose more "options" for the lifestyles of the next generation by selecting items that have the potential to become the New Standard (everyday items of the future) filled with new ideas and experiences that overturn the conventional notion of "standard."
In addition to never-before-seen new items collected from around the world, we also offer a wide range of products curated under the theme of "What will the standard of the future be?", including "items from fields that are currently attracting attention," such as Femtech products that use technology to solve women's body problems, and "items that utilize traditional techniques from a new perspective" that we want to preserve for the future.
Official website: https://newstand.jp
【b8ta Tokyo & Background to exhibiting at Shinjuku Marui】
We opened "New Stand Tokyo" as a physical store with the hope that customers will not only learn about items that have the potential to become the New Standard (everyday items of the future), but also have them actually touch and experience the products, allowing them to understand, be convinced, and choose the items that are truly right for them.
We decided to exhibit at New Stand Tokyo because we believe that collaborating with b8ta, which specializes in providing experiences rather than sales, and aims to be "a place that delivers new experiences and discoveries to you," will further expand the value that New Stand Tokyo aims for.
[Comment from b8ta Japan regarding the exhibit]
The simultaneous entry of New Stand Tokyo, based in New York, and b8ta, based in San Francisco, into Japan is significant because we recognize that the way physical stores are utilized is finally evolving as we move toward the future. We share a strong affinity, emphasizing the importance of experience and delivering new discoveries and options, and we expect to see products that have rarely been available in physical stores until now. We are truly honored to have been given this wonderful opportunity.
[Exhibited Products]
●Lyric Speaker Canvas 181,500 yen (tax included)
An IoT speaker that displays song lyrics. Lyric data is retrieved from the internet and motion graphics are displayed in sync with the melody. Based on the concept of "enjoying lyrics as interior décor," the app beautifully displays lyrics in the same way you might display your favorite records.
●WEEKEND Aroma Diffuser/Aroma Oil 17,830 yen (tax included)
"WEEK END" is a project that reexamines modern lifestyles and explores and co-creates "Comfort" with various designers and manufacturers from Japan and abroad. Simply add two or three drops of your favorite aroma oil onto the specially glazed ceramic plate, each handcrafted by the artisans at Shibukusa Yanagi Kiln, to enjoy a moment of relaxation.
●Paper Torch 11,000 yen (tax included)
This paper flashlight was created by a collaboration between Takeo, a long-established paper company with over 100 years of history, Elephantech, a venture company spun off from the University of Tokyo, and the design office nendo. Simply roll it up to light it up, and it can be used as both a reading light and an emergency flashlight.
©TAKEO Co.,Ltd 2018●Carton 2,750 yen (tax included)
This wallet is made from discarded cardboard from all over the world, with the idea of turning unnecessary items into precious ones. It has been continuously improved over the course of 10 years, pursuing a balance of ease of use, durability, and design to arrive at its current form. No two have the same design, and this unique feeling is part of its charm.
● proef LAN series, shoulder bag, sacoche, drawstring bag, card case 4,500 to 9,000 yen (tax included)
Striving to "create a manufacturing system of the future that suits modern lifestyles," these products are made with a design that eliminates waste of resources and reduces the burden on the environment and society by simplifying the production process as much as possible, while still being carefully made by hand in an age where manual labor is being reduced due to technological advances.
proef LAN Shoulder Pink●Diagonal Ring Notebook 1,320 yen (tax included)
This product was created as a new form of ring notebook, combining practical features such as easy page turning, the rings not rubbing against your hands, and the ability to be used vertically or horizontally. We have achieved diagonal ring binding, which is difficult to achieve, and each notebook is finished by hand. Choose from three types to suit your needs: lined, dot grid, or plain.
Diagonal Ring Notebook with Rules●Popit 7,500 yen (tax included) *Femtech
A smart device that prevents you from forgetting to take your pill. It automatically checks whether you have taken your pill for the day and sends a reminder if you have forgotten, helping you to make it a habit to take a set amount of medication at the same time every day, which can actually be difficult.
●EVE Organic Period Panties 4,480 yen (tax included) *Femtech
These period panties are from EVE, a natural brand from Korea whose core values are health, nature, and equality. Simply put them on when your period is about to start or during your period. They can be washed and reused, making them kind to both your wallet and the environment.
●EVE Menstrual Cup 3,960 yen (tax included) *Femtech
A menstrual cup that is folded and inserted into the vagina to collect menstrual blood. It can be washed and reused, reducing the burden on the environment caused by sanitary products. It is made from medical-grade silicone that does not contain any substances harmful to the body.
【New Stand Tokyo Store Overview】
Address: WHEREVER 1F, 7-2-8 Roppongi, Minato-ku, Tokyo 106-0032
Opening date: Tuesday, July 28, 2020
Business hours: Monday - Thursday / Sunday: 12:00-19:00
Friday: 12:00-20:00
Closed: Tuesday and Saturday
Official website: https://newstand.jp
Instagram: @newstandtokyo
【About b8ta】
b8ta is an experiential retail store that was founded in San Francisco, USA in 2015.
With a mission of "bringing new discoveries to people through retail," the company utilizes the RaaS (Retail As a Service) model. It aims to make selling in a physical store as easy as placing an online ad, allowing consumers to discover, experience, and purchase the world's most innovative products. To date, it has 24 stores worldwide, and on August 1st, it opened its first two stores in Asia, in Yurakucho and Shinjuku Marui Main Building.
Address: 1F Shinjuku Marui Main Building, 3-30-13 Shinjuku, Shinjuku-ku, Tokyo 160-0022
Business Hours: Same as the commercial facility (11:00-20:00 for the time being)
Closed: Same as the commercial facility
Official website: https://b8ta.jp/
【About WTFC Co., Ltd.】
A creative production company jointly established by Tohokushinsha (https://www.tfc.co.jp/) and Whatever (https://whatever.co), with the slogan "Ideas and craft, theory and sensibility. More exciting, new manufacturing - CREATIVE ENGINEERING STUDIO".
Company Name: WTFC Co., Ltd.
Representative: CEO Daiji Yoshida (Tohokushinsha)
Address: WHEREVER 3F, 7-2-8 Roppongi, Minato-ku, Tokyo
Established: August 2019
Business Activities: Activation and promotion, film content production, new product development, entertainment facility construction and operation, in-house event planning and operation, new business development and investment.
Website: https://wtfc.jp/
Click here for company press release details
The press releases featured in this article have been provided by PR TIMES, Inc. and are reproduced verbatim. FASHION HEADLINE does not recommend the products or services featured, nor does it guarantee the contents of the press releases. For inquiries regarding the content of the publications, please contact PR TIMES Inc. directly (https://prtimes.jp/).
