ROPE' PICNIC, operated by Jun Co., Ltd., and STYLEVOICE.COM, a media-based e-commerce department store operated by Style Voice Co., Ltd., have teamed up to launch an e-commerce-exclusive line called emur.


The brand aims to offer comfortable, high-quality, and stylish fashion at affordable premium prices to "adult women in their 40s and 50s." This vision has been realized with the cooperation of STYLEVOICE.COM, a media-based e-commerce site popular with fashion-conscious women in a relatively older age group.

Pre-orders will begin on STYLEVOICE.COM on September 11th. The new brand, "Emule," will employ popular models and stylists who write serialized articles, known as curators, and will actively provide content featuring styling and items aimed at the adult generation.

Click here for the "STYLEVOICE.COM" emur special feature page: https://stylevoice.com/page/feature/emur/

■Curator Article
< Stylist: Kame Kyoko >
https://stylevoice.com/Form/Story/StoryDetail.aspx?stid=ST00000835
< Model: Takayama Miyako >
https://stylevoice.com/Form/Story/StoryDetail.aspx?stid=ST00000846
< Model: Tanaka Miho >
https://stylevoice.com/Form/Story/StoryDetail.aspx?stid=ST00000847
< Influencer: Hoshi Rena >
https://stylevoice.com/Form/Story/StoryDetail.aspx?stid=ST00000816

■emur brand concept
Timeless, luxurious new standard wear for mature women who live strong and glamorous lives in these fast-paced times. We offer items with high-quality materials that can be recommended to women with fashion experience, at affordable premium prices.

■Price range
Tops from 4,990 yen / Bottoms from 5,990 yen
Dresses from 7,990 yen / Outerwear from 8,990 yen (all prices excluding tax)

■Product lineup


Tail-shaped dress
It has volume, yet the vertical A-line silhouette gives a clean impression. At "Emule", we focus on shirts as an item that can be worn all year round.
Price: ¥8,990 + tax
Color: Off / Beige / Black
Size: 38 (M)



Tucked Volume Sleeve Blouse
A satin blouse with voluminous sleeves that looks soft and elegant. The delicate tucked pleats create soft, nuanced sleeves.
Price: ¥7,990 + tax
Color: Blue / Black / Beige / Green
Size: 38 (M)


One Mile Gown
A gown coat that you can casually throw on like an outer layer. It is lighter than a wool coat and feels comfortable against the skin, making it suitable for wearing like a shawl.
Price: ¥11,900 + tax
Color: Beige / Charcoal / Black
Size: 38 (M)



Reversible Pleated Skirt
A reversible skirt in autumn colors. The mature, vertical silhouette also has the effect of lengthening your legs. We paid particular attention to the volume so that it doesn't look too voluminous.
Price: 7,990 yen + tax
Color: Beige x Khaki / Sax x Brown
Size: 38 (M)

For a list of other products, please click here:
https://stylevoice.com/Form/Product/ProductList.aspx?pgi=SN00001054&sort=10


■About stores and sales schedule
< STYLEVOICE.COM >
First wave: Pre-orders start on Friday, September 11th, 17-type model released (expected to arrive on Friday, September 25th)
Second wave: Pre-orders start on Friday, October 23rd, 8-type model released (expected to arrive at the end of November)

< J’aDoRe JUN ONLINE and other online stores >
First wave: Sales start on Thursday, October 1st
Second wave: Sales start in late November

Online store list here: https://www.ropepicnic.com/online-store/

Official website: https://www.ropepicnic.com/
Twitter: https://twitter.com/RopePicnic
Facebook: https://www.facebook.com/ropepicnic2000/
Instagram: https://www.instagram.com/ropepicnic_official/



Click here for company press release details