SNIDEL, a women's brand operated by Mash Style Lab Inc., will be releasing its first-ever collaborative collection with sports brand New Balance to celebrate the brand's 15th anniversary. The lineup includes three styles: hoodies, T-shirts, and sneakers. Pre-orders will begin at 12:00 PM on September 25th at the official SNIDEL online store and the e-commerce mall USAGI ONLINE. *Available while supplies last. Thank you for your understanding.


15th Anniversary
SNIDEL | New Balance
To celebrate SNIDEL's 15th anniversary, the brand has teamed up with New Balance for the first time to create a collaborative collection. With the concept of "FLOWER IN MIND." ~ Flowers in the heart ~, the collection resonates with the passion of SNIDEL and New Balance, adapting to changes in lifestyle and bringing happiness to people.


Softly enveloping you in fluffy fleece lining
SNIDEL | New Balance Hoodie



: SNIDEL | New Balance Long T-shirt: A feminine take on a street-inspired item


A first-of-its-kind item in Japan! The latest model, the "327," reconstructs 1970s style with a modern design.
SNIDEL | New Balance Sneakers

About the "327" Model
The "327" was born from inspiration in three models of New Balance's signature running shoes from the 1970s: the "320," "355," and "Super Comp." Taking the iconic design and details of each model and rearranging those elements, we designed a modern and fresh model while building on New Balance's heritage.

【Product Information】


・Product name: SNIDEL | New Balance Hoodie
・Price: ¥8,900 + tax
・Sizes: S, M, L


・Product name: SNIDEL | New Balance Long T-shirt
・Price: ¥5,900 + tax
・Sizes: S, M, L


・Product name: SNIDEL | New Balance sneakers
・Price: 11,800 yen + tax
・Sizes: 22.5 / 23 / 23.5 / 24 / 24.5 / 25.0

■Online reservations begin: Friday, September 25th
Sales sites:
SNIDEL official online store (https://snidel.com/)
USAGI ONLINE (https://usagi-online.com/brand/snidel/)
■In-store availability
In-store release date: Friday, October 9th
Shop list: (https://snidel.com/Page/shoplist.aspx)
[About New Balance]
Headquartered in Boston, Massachusetts, New Balance's mission is to "establish a global brand that demonstrates responsible leadership - one that athletes are proud to wear, employees are proud to promote, and communities are proud to embrace." Founded in 1906 as a manufacturer of arch support insoles and corrective shoes to treat flat feet, New Balance is a leading athletic brand that currently offers footwear and apparel for running, lifestyle, tennis, baseball, and football.
For more information about New Balance, please visit https://shop.newbalance.jp.
▼ New Balance Japan Official Facebook Page URL: https://business.facebook.com/NewBalanceJapan
▼ New Balance Japan Official Twitter @newbalance_jp URL: https://twitter.com/newbalance_jp

About SNIDEL
Debuted on April 9th, 2005. Based on the concept of "street x formal", SNIDEL combines street culture and elegance to offer unique styling. With attention to detail and a pursuit of ways to flatter a woman's beautiful silhouette, SNIDEL is a global brand for all women who love fashion. Currently, there are 114 stores in total, including 34 in Japan, 67 in China, 6 in Hong Kong, 4 in Taiwan, 1 in Macau, 1 in Singapore, 1 in Thailand and 1 in New York.

■SNIDEL OFFICIAL ONLINE STORE: http://www.snidel.com
■Instagram: https://www.instagram.com/snidel_official/



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