JAVA Corporation's women's brand, LAUTREAMONT, has launched a new collection, OWN, supervised by stylist Naoko Okusa. Reservations are now being accepted on a special page. The collection will be available at LAUTREAMONT stores nationwide and on the official online store.
"Lautreamont" offers minimalist everyday wear for women in their 30s and 40s. Prices range from 10,000 to 30,000 yen for blouses, dresses, skirts, etc. The line was created with the desire to "create a closet that allows busy women to enjoy fashion while saving time," according to Okusa. The first collection features seven easy-to-mix basic items, including blouses, jackets, skirts, and pants.
The special page features a video in which Okusa Naoko herself introduces the key points of the collection, as well as a release schedule for the line's new products and article content introducing "tips for smart shopping." Additionally, the brand's official Instagram account will post weekly examples of outfits that can be mixed and matched using items from the line.
Special page here
>>https://www.j-lounge.jp/topics/own-lautreamont-vol1?apias_s_id=23727
Click here for company press release details
"Lautreamont" offers minimalist everyday wear for women in their 30s and 40s. Prices range from 10,000 to 30,000 yen for blouses, dresses, skirts, etc. The line was created with the desire to "create a closet that allows busy women to enjoy fashion while saving time," according to Okusa. The first collection features seven easy-to-mix basic items, including blouses, jackets, skirts, and pants.
The special page features a video in which Okusa Naoko herself introduces the key points of the collection, as well as a release schedule for the line's new products and article content introducing "tips for smart shopping." Additionally, the brand's official Instagram account will post weekly examples of outfits that can be mixed and matched using items from the line.
Special page here
>>https://www.j-lounge.jp/topics/own-lautreamont-vol1?apias_s_id=23727
Click here for company press release details
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