The fall/winter collection of H&M Studio, H&M's most high-end line, will be available on H&M's official online store (hm.com) from September 24th.

New for Fall/Winter 2020, H&M Studio "The Refined Rebel" collection
Clockwise from top left: ① Wool blend jacket (18,999 yen), wool blend 1. Tailored trousers (11,999 yen) 2. Large rhinestone brooch (4,999 yen) 3. Wool blend cape (18,999 yen), patterned dress (15,999 yen), oversized leather boots (22,999 yen) 4. Wool blend coat (24,999 yen), turtleneck top (5,999 yen) 5. Sequin dress (18,999 yen), oversized leather boots (22,999 yen)

The H&M Studio collection is a limited edition collection created twice a year by the H&M design team, with each season featuring a different theme and trend.

This season's collection, which is full of 70s rock, disco and punk vibes, features many pieces that can be worn day or night. Also influenced by the gender-fluid essence of David Bowie, key pieces in the collection include ruffled voluminous blouses, tailored separates, a wool-blend coat with power shoulders made from recycled wool, and a leather jacket with a lustrous metallic coating.

From left: ① Glitter shirt (8,499 yen), Glitter pants (9,499 yen), Rhinestone earrings (3,999 yen) ② Ruffled voluminous blouse (9,999 yen), High wide leg denim (8,499 yen), Oversized leather boots (22,999 yen) ③ Pleated organza dress (11,999 yen) ④ Padded leather sandals (13,999 yen)
The color palette features gorgeous azure blue and malachite green, accented with champagne pink, and a marble print inspired by Italian palazzos, creating a sophisticated impression.

Another important point is that although this collection is aimed at women, it is also suggested that it can be worn by both men and women.

From left: ① Wool blend coat (24,999 yen), oversized leather boots (22,999 yen) ② Sequin dress (18,999 yen), oversized leather boots (22,999 yen) ③ Glitter shirt (8,499 yen), glitter pants (9,499 yen), padded leather sandals (13,999 yen) ④ Ruffle volume blouse (9,999 yen), high wide leg denim (8,499 yen), padded leather sandals (13,999 yen) ⑤ Wool blend jacket (18,999 yen), wool blend Tailored pants (11,999 yen), rhinestone earrings (3,999 yen)
Voluminous cotton shirt (9,499 yen)
Voluminous ruffle blouse (9,999 yen)
Wool Blend Knit Cardigan (9,999 yen)
Wool Blend Coat (24,999 yen)

The collection features a lineup of 45 items, with prices ranging from 1,799 yen to 24,999 yen.

In addition to the items, social media filters and GIF files created specifically for this collection will also be released sequentially, so be sure to check them out as well.

The campaign website (https://www2.hm.com/ja_jp/free-form-campaigns/6202a-hm-studio-aw-2020.html) is now open!

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