LOEWE's first major exhibition, "LOEWE Crafted World: A World of Craftsmanship," will be held in Tokyo in spring 2025, celebrating LOEWE's rich history, Spanish traditions, and dedication to handcraft.

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179 years of creativity and innovation. "LOEWE Crafted World: A World of Craftsmanship" showcases LOEWE's avant-garde approach to fashion and a culture of craft that transcends generations. The exhibition first opened in Shanghai in 2024 as a global traveling exhibition. In March 2025, the "LOEWE Crafted World" exhibition will be held in Harajuku, Tokyo. Japan was the first country outside of Europe where Loewe opened its first store, in 1973. Since then, Loewe and Japan have maintained a rich cultural dialogue.

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Designed in collaboration with OMA, the architectural firm behind many groundbreaking 21st-century buildings, the exhibition will take visitors on a journey through the iconic designs and cultural collaborations that have shaped Loewe's evolution, from its founding as a leather craftsman's workshop in Madrid in 1846 to its growth into one of the world's leading fashion brands.

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Suffused with art and culture, this exhibition tells a story of the joy of making things with your hands. Visitors can experience the sights and sounds of Spain, have a front-row seat on a Parisian runway and, in spectacular interactive rooms, be immersed in the imaginative worlds that have inspired recent LOEWE collections, including Studio Ghibli and Kyoto ceramics duo Suna Fujita.

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To celebrate its Tokyo launch, the venue design has been reinterpreted with a special exhibition showcasing works that showcase the collaborations and cultural projects LOEWE has undertaken both in Japan and abroad. The exhibition will feature documentary footage of the Onishi family, a Kyoto family that has been making tea kettles for over 400 years and is supported by the LOEWE FOUNDATION. Works by Craft Prize finalists Tanabe Chikuunsai IV and Watanabe Moe, 2019 Grand Prize winner Ishizuka Genta, and ARKO, Matsumoto Hafu, and Yonezawa Jiro, with whom LOEWE collaborated on its exhibition at Milan Salone del Mobile, will also be on display. The "LOEWE Crafted World Exhibition: A World Woven Through Crafts" will be held from March 29th to May 11th.

Courtesy of LOEWE

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