Onward Personal Style Co., Ltd., a subsidiary of Onward Holdings Co., Ltd., began selling made-to-order set-up items for men and women under its made-to-order brand "KASHIYAMA" on "ZOZOTOWN" (https://zozo.jp/multisize/kashiyama/), an online fashion retailer operated by ZOZO, Inc. (hereinafter "ZOZO"), from August 26th.
KASHIYAMA, which has developed a wide range of size patterns based on data it has accumulated over the years and operates its own production platform, and ZOZO, which has accumulated over one million body shape data sets from the ZOZOSUIT and boasts over 8.6 million annual site shoppers (as of the end of June 2020), have leveraged each other's vast body data to create a system that accommodates a wide range of size variations and allows customers to easily order custom-made fashion online. The service will be available within the "Multi-Size" category offered by ZOZOTOWN.
The products offered are ecologically friendly, produced in factories certified with OEKO-TEX® Standard 100, a global standard for the safety and security of textile products. They are made from stretchy, wrinkle-resistant, and home-washable material, making them ideal for teleworking. The women's collection includes a jacket, pants, skirt, and dress set, crafted from high-quality materials with a silky touch, elegant luster, and texture, as well as highly functional materials with two-way stretch and washability. Ordering is easy: simply select the items and enter your height and weight to use the service, which will suggest sizes. For men, sizes are automatically suggested: 73 jacket sizes and 128 pants sizes, suitable for heights between 148cm and 197cm and weights between 41kg and 115kg. For women, sizes are automatically suggested: up to 53 jacket sizes, 196 pants sizes, up to 108 skirt sizes, and 63 dress sizes, suitable for heights between 136cm and 184cm and weights between 34kg and 99kg. Going forward, KASHIYAMA plans to launch new items, starting with women's shoes, in order to further develop a new fashion space where custom-made products can be purchased easily online. : In addition, to coincide with the launch of sales, 13 shops from 11 brands operated by our group, which have a strong affinity with ZOZOTOWN customers, also began opening stores on Wednesday, August 26th.
Men's Custom-Made Set-Up Product Overview
■Available Products: 4 jacket types, 4 pants types
■Price Range: 9,900 yen - 30,800 yen (tax included)
■Available Sizes: Jacket size 73, Pants size 128
*Men's items are made using ecological materials produced in factories that are OEKO-TEX(R) Standard 100 certified, a global standard for the safety and security of textile products.
◆TECH-POLYESTER
(Jacket 19,800 yen / Pants 9,900 yen)
This 100% polyester stretch material has anti-static properties. Available in four colors: black, navy, brown, and charcoal gray.
◆TECH-CHINO
(Jacket 30,800 yen / Pants 17,600 yen)
Despite being polyester, this material has excellent stretch and a texture reminiscent of vintage cotton. It is characterized by a moderate firmness and elasticity achieved by weaving it at a high density. Available in two colors: brown and beige.
◆TECH-POLYESTER
(Jacket 30,800 yen / Pants 17,600 yen)
A 100% polyester stretch material with a wool-like appearance and high wrinkle resistance. Available in four colors: khaki, navy, dark navy (herringbone), and charcoal gray (herringbone).
*All prices include tax
【Women's Custom-Made Set-Up Item Product Overview】
■Products available: 8 types of jackets, 6 types of pants, 4 types of skirts, 2 types of dresses
■Price range: 9,900 yen - 30,800 yen (tax included)
■Sizes available: Jackets up to size 53, pants up to size 196, skirts up to size 108, dresses up to size 63
◆2-way power stretch
(Jacket 19,800 yen / Pants & Skirt 9,900 yen / Dress 19,800 yen. Check pattern: Jacket 23,100 yen, 25,300 yen / Pants & Skirt 13,200 yen)
High-power 2-way stretch provides a stress-free, comfortable fit even in active scenes. The material is wrinkle-resistant and easy to care for. Available in three colors: black, navy, and gray, as well as brown (check pattern).
◆Silky touch 2-way stretch
(Jacket 30,800 yen / Pants and skirt 17,600 yen / Dress 26,400 yen)
This 2-way stretch material stretches both vertically and horizontally with a silky touch and elegant sheen, making it suitable for business as well as special occasions. Available in two colors: black and navy.
◆ Twill Stretch
(Jacket 23,100 yen, 25,300 yen / Pants and Skirt 13,200 yen)
Made using a special polyester rayon yarn, this material has an elegant luster and a smooth texture. It has just the right amount of drape and can be worn all year round. Available in three colors: natural, beige, and navy.
*All prices include tax
【About the shops participating in "ZOZOTOWN"】
■Opening date: Wednesday, August 26, 2020
■Participating shops: J.PRESS, JOSEPH, TOCCA, Paul Smith Women, any SiS, any FAM, Feroux, SHARE PARK, L size ONWARD, S size ONWARD, GRACE CONTINENTAL, Tiaclasse, Chut! INTIMATES (11 brands, 13 shops total)
About the "KASHIYAMA" Brand"
Aiming to "democratize custom-made," KASHIYAMA launched its custom-made suits business in October 2017 as a new, evolved omnichannel initiative. In addition to nationwide stores and guide shops, we offer on-site measurements at homes and offices. Orders for the second suit and beyond can be made online. Custom-made suits start at ¥30,000 (excluding tax), and are delivered directly to your home from our Dalian group factory using the latest CAD/CAM technology, enabling delivery in as little as one week.
In addition to suits, our men's line currently offers "MODERN TAILOR," a highly functional custom-made set, as well as formal wear and high-quality, made-in-Japan custom shirts. In addition to offering elegant classic suits, the women's line launched a custom-made women's shoe service in November 2019, allowing customers to choose their perfect pair from approximately 300,000 combinations of base designs, materials, and heels. By expanding the range of items available, the brand is accelerating its growth into a next-generation core business that responds to the era of mass customization.
■KASHIYAMA official brand website: https://kashiyama1927.jp/
About ZOZO, Inc.
ZOZO is involved in the planning and development of Japan's largest fashion online shopping site, ZOZOTOWN; the pre-owned brand clothing mall, ZOZOUSED; and the 3D foot measurement mat, ZOZOMAT. We also provide customer support for these services and operate the logistics warehouse, ZOZOBASE.
What is Multi-Size?
ZOZO proposes a new approach to sizing. Utilizing over one million body shape data records obtained through ZOZOSUIT, brands are offering their products in dozens of sizes, rather than the traditional limited selection of sizes like S, M, and L. Simply select your height and weight on the product screen to easily purchase items in the recommended size for your body type. This eliminates the need for trying on or alterations like hemming, allowing you to enjoy the item's original design. Eligible products are marked with the "Multi-Size" symbol and are currently only available on ZOZOTOWN.
■ZOZOTOWN official website: https://zozo.jp/
Click here for company press release details
KASHIYAMA, which has developed a wide range of size patterns based on data it has accumulated over the years and operates its own production platform, and ZOZO, which has accumulated over one million body shape data sets from the ZOZOSUIT and boasts over 8.6 million annual site shoppers (as of the end of June 2020), have leveraged each other's vast body data to create a system that accommodates a wide range of size variations and allows customers to easily order custom-made fashion online. The service will be available within the "Multi-Size" category offered by ZOZOTOWN.
The products offered are ecologically friendly, produced in factories certified with OEKO-TEX® Standard 100, a global standard for the safety and security of textile products. They are made from stretchy, wrinkle-resistant, and home-washable material, making them ideal for teleworking. The women's collection includes a jacket, pants, skirt, and dress set, crafted from high-quality materials with a silky touch, elegant luster, and texture, as well as highly functional materials with two-way stretch and washability. Ordering is easy: simply select the items and enter your height and weight to use the service, which will suggest sizes. For men, sizes are automatically suggested: 73 jacket sizes and 128 pants sizes, suitable for heights between 148cm and 197cm and weights between 41kg and 115kg. For women, sizes are automatically suggested: up to 53 jacket sizes, 196 pants sizes, up to 108 skirt sizes, and 63 dress sizes, suitable for heights between 136cm and 184cm and weights between 34kg and 99kg. Going forward, KASHIYAMA plans to launch new items, starting with women's shoes, in order to further develop a new fashion space where custom-made products can be purchased easily online. : In addition, to coincide with the launch of sales, 13 shops from 11 brands operated by our group, which have a strong affinity with ZOZOTOWN customers, also began opening stores on Wednesday, August 26th.
Men's Custom-Made Set-Up Product Overview
■Available Products: 4 jacket types, 4 pants types
■Price Range: 9,900 yen - 30,800 yen (tax included)
■Available Sizes: Jacket size 73, Pants size 128
*Men's items are made using ecological materials produced in factories that are OEKO-TEX(R) Standard 100 certified, a global standard for the safety and security of textile products.
◆TECH-POLYESTER
(Jacket 19,800 yen / Pants 9,900 yen)
This 100% polyester stretch material has anti-static properties. Available in four colors: black, navy, brown, and charcoal gray.
◆TECH-CHINO
(Jacket 30,800 yen / Pants 17,600 yen)
Despite being polyester, this material has excellent stretch and a texture reminiscent of vintage cotton. It is characterized by a moderate firmness and elasticity achieved by weaving it at a high density. Available in two colors: brown and beige.
◆TECH-POLYESTER
(Jacket 30,800 yen / Pants 17,600 yen)
A 100% polyester stretch material with a wool-like appearance and high wrinkle resistance. Available in four colors: khaki, navy, dark navy (herringbone), and charcoal gray (herringbone).
*All prices include tax
【Women's Custom-Made Set-Up Item Product Overview】
■Products available: 8 types of jackets, 6 types of pants, 4 types of skirts, 2 types of dresses
■Price range: 9,900 yen - 30,800 yen (tax included)
■Sizes available: Jackets up to size 53, pants up to size 196, skirts up to size 108, dresses up to size 63
◆2-way power stretch
(Jacket 19,800 yen / Pants & Skirt 9,900 yen / Dress 19,800 yen. Check pattern: Jacket 23,100 yen, 25,300 yen / Pants & Skirt 13,200 yen)
High-power 2-way stretch provides a stress-free, comfortable fit even in active scenes. The material is wrinkle-resistant and easy to care for. Available in three colors: black, navy, and gray, as well as brown (check pattern).
◆Silky touch 2-way stretch
(Jacket 30,800 yen / Pants and skirt 17,600 yen / Dress 26,400 yen)
This 2-way stretch material stretches both vertically and horizontally with a silky touch and elegant sheen, making it suitable for business as well as special occasions. Available in two colors: black and navy.
◆ Twill Stretch
(Jacket 23,100 yen, 25,300 yen / Pants and Skirt 13,200 yen)
Made using a special polyester rayon yarn, this material has an elegant luster and a smooth texture. It has just the right amount of drape and can be worn all year round. Available in three colors: natural, beige, and navy.
*All prices include tax
【About the shops participating in "ZOZOTOWN"】
■Opening date: Wednesday, August 26, 2020
■Participating shops: J.PRESS, JOSEPH, TOCCA, Paul Smith Women, any SiS, any FAM, Feroux, SHARE PARK, L size ONWARD, S size ONWARD, GRACE CONTINENTAL, Tiaclasse, Chut! INTIMATES (11 brands, 13 shops total)
About the "KASHIYAMA" Brand"
Aiming to "democratize custom-made," KASHIYAMA launched its custom-made suits business in October 2017 as a new, evolved omnichannel initiative. In addition to nationwide stores and guide shops, we offer on-site measurements at homes and offices. Orders for the second suit and beyond can be made online. Custom-made suits start at ¥30,000 (excluding tax), and are delivered directly to your home from our Dalian group factory using the latest CAD/CAM technology, enabling delivery in as little as one week.
In addition to suits, our men's line currently offers "MODERN TAILOR," a highly functional custom-made set, as well as formal wear and high-quality, made-in-Japan custom shirts. In addition to offering elegant classic suits, the women's line launched a custom-made women's shoe service in November 2019, allowing customers to choose their perfect pair from approximately 300,000 combinations of base designs, materials, and heels. By expanding the range of items available, the brand is accelerating its growth into a next-generation core business that responds to the era of mass customization.
■KASHIYAMA official brand website: https://kashiyama1927.jp/
About ZOZO, Inc.
ZOZO is involved in the planning and development of Japan's largest fashion online shopping site, ZOZOTOWN; the pre-owned brand clothing mall, ZOZOUSED; and the 3D foot measurement mat, ZOZOMAT. We also provide customer support for these services and operate the logistics warehouse, ZOZOBASE.
What is Multi-Size?
ZOZO proposes a new approach to sizing. Utilizing over one million body shape data records obtained through ZOZOSUIT, brands are offering their products in dozens of sizes, rather than the traditional limited selection of sizes like S, M, and L. Simply select your height and weight on the product screen to easily purchase items in the recommended size for your body type. This eliminates the need for trying on or alterations like hemming, allowing you to enjoy the item's original design. Eligible products are marked with the "Multi-Size" symbol and are currently only available on ZOZOTOWN.
■ZOZOTOWN official website: https://zozo.jp/
Click here for company press release details
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