The store will feature spatial and visual designs by Daido Moriyama x YOSHIROTTEN, as well as collaborative items between Shinjuku's renowned shops and creators.


Shinjuku, our city, has many faces and a motley atmosphere.

Due to its strong foundations, it remained largely unaffected during the Great Kanto Earthquake of 1923, allowing traffic to concentrate around the station and develop. The postwar black market gave way to a shopping district, and the rapid commercial growth of the 1960s established the foundation for modern-day Shinjuku. During the period of rapid economic growth, the Nishi-Shinjuku side underwent a redevelopment boom, and the area has continued to evolve even since the relocation of the Tokyo Metropolitan Government Building in 1991. The complex, patchwork character of the city, along with this history, continues to exude its timeless charm.

RESOLUTION - Resolution

Things appear before our eyes only by increasing the resolution
Things emerge by decreasing the resolution and increasing abstraction
We are able to read and feel expressions that go beyond the senses we can obtain by simply enlarging or reducing an image.

Resolution precision exists in many multi-layered perspectives.
Those who conduct business, those who live their lives, and those who come with goals and feelings
The people who visit here are themselves part of the city's landscape, a complex array of human activities
The state of Shinjuku and the gaze directed towards it inspire artists, and inspire culture.

This time, we have planned an experiment that combines the historic shops and areas surrounding Isetan with artists with ties to them, to bring out the charms not found in this homogenized city.


The main visual and spatial design for this event were created by YAR, led by renowned Japanese photographer Daido Moriyama and art director YOSHIROTTEN. The visuals feature YOSHIROTTEN discovering new images by moving back and forth between different resolutions of fragments of Shinjuku that were cut out and digitized by Moriyama.

Limited-edition items in collaboration with Daido Moriyama

Items featuring designs based on Daido Moriyama's photographs will be available as event-exclusive merchandise. Five creators will be selling 14 limited-edition items, centered around works selected from "New Shinjuku," a photo book that compiles images of Shinjuku, a city that Moriyama has been fascinated by.

＜MIN-NANO x Daido Moriyama＞


Two types of T-shirts: 8,250 yen each

＜SECRET BASE x Daido Moriyama＞


1/1 scale Misawa's dog figure (with serial number): 825,000 yen
*For details on the release date, please visit ISETAN THE The announcement will be made on SPACE's official Instagram. In addition to the artwork shown in the image, we will also be introducing small Misawa dog figures in three colors, priced at 16,500 yen each.

＜Daido Moriyama x PORTER＞


Bags 19,800 yen each

＜PAKE x Daido Moriyama＞


Zipper bag 3-piece set (2 types, upper and lower) 2,200 yen each




6 types of special paper posters 82,500 yen

Limited items in collaboration with Shinjuku's famous shops and landmarks

While some areas are changing at a dizzying pace, Shinjuku is also a motley city where urban development coexists with traditional streetscapes. 21 limited edition items unique to this event will be on sale, created in collaboration with creators who have ties to the shops and spots that have been instrumental in Shinjuku's culture.

＜Ken Kagami x Isetan＞


T-shirt 5,500 yen


Thermo mug 4,290 yen each, BAGGU 2,530 yen

＜TACOMA FUJI RECORDS x Shinjuku West Exit Omoide Yokocho x Gokita Tomoo＞


T-shirt 6,930 yen

＜TACOMA FUJI RECORDS×Shinjuku Golden Gai×Niwa Hiroki＞


T-shirt 6,930 yen

＜OLGA-goose candle-×Shinjuku Takano Fruit Parlor＞


Candles: Parfait 18,700 yen, Fruit sandwich 5,500 yen each


Candles: Melon jelly 7,700 yen, Fruit chocolate 5,500 yen each

＜PURPLE THINGS×Coffee Seibu＞


T-shirt 6,600 yen


Cup & saucer 2,750 yen, ashtray 1,980 yen

＜RURU MARY’s×Shinjuku Gyoen＞



Shinjuku Sable 1,320 yen

Gelatin silver prints of photographs by photographer Daido Moriyama are available to order. You can order in your desired size from among the works on display at the venue. Framing will be provided by Sekaido, a stationery and art supplies specialist store with its main store in Shinjuku.


Artwork size
・254 x 305mm (10x12inch)
・279 x 356mm (11x14inch)
・356 x 432mm (14x17inch)
・457 x 560mm (18x22inch)
・508 x 610mm (20x24inch)
・600 x 900mm
・1000 x 1500mm

*Prices will be announced in-store.
Please note that we may not be able to frame the artwork at the venue depending on the size.

Special Information

■Short movie to be released in conjunction with the event
To celebrate the event, a short movie by Daido Moriyama and YOSHIROTTEN will be screened at Shinjuku Alta Vision, a landmark of Shinjuku.
It is scheduled to be screened four times every hour from 10am to midnight from Thursday, August 20th to Wednesday, August 26th.

■Special content on the ISETAN THE SPACE special page of the Isetan Mitsukoshi online store
An interview with Daido Moriyama x YOSHIROTTEN and comments from each creator will be posted on the ISETAN THE SPACE special page.
https://www.mistore.jp/shopping/feature/women_f3/thespace_w.html

■Project overview
"SHINJUKU_RESOLUTION"
・Dates: Friday, August 21st, 2020 - Wednesday, September 23rd, 2020
・Venue: Isetan Shinjuku Main Building 2nd floor = Isetan The Space

*All prices include tax.

Related Information

■ISETAN THE SPACE Official Instagram
@ISETAN_THE_SPACE
https://www.instagram.com/isetan_the_space/

■ISETAN THE SPACE Shop Page
https://www.mistore.jp/shopping/feature/women_f3/thespace_w.html



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