niko and ..., a style editorial brand operated by Adastria Co., Ltd., whose mission is "Play fashion!", is collaborating with "Ito," the film adaptation of Miyuki Nakajima's classic song. Following the first announcement on March 6th, we are now revealing details of the second collaboration, which will begin on July 31st.
The film "Ito" is scheduled for release on August 21, 2020. With niko and ... brand ambassadors Masaki Suda and Nana Komatsu starring in the film, we are currently working on various collaborative projects. Following the first announcement on Friday, March 6th, we are now revealing details of the second collaboration, which will begin on July 31st.
First, starting July 31st, the official online store, .st, will begin accepting pre-orders for collaboration T-shirts and collaboration tote bags (with original stickers) featuring scenes from the film. Additionally, a follow-and-retweet campaign will be held on Twitter, where five lucky winners will be entered into a raffle to win a set of collaboration T-shirts and posters autographed by Masaki Suda and Nana Komatsu. Be sure to check out the official niko and ... Twitter account (@nikoand).
In addition, to coincide with the film's release on August 21st, not only will the collaboration T-shirts and collaboration tote bags be officially released, but a photo exhibition featuring original photos taken by Takumi Saito of his co-stars Masaki Suda, Nana Komatsu, and Ryota Katayose (GENERATIONS from EXILE TRIBE) will also be held at niko and ... TOKYO, niko and ... mozo wonder city, and niko and ... SHANGHAI. Additionally, "niko and ... COFFEE" will be offering a special menu that is a collaboration between "NEEDS," a real-life Hokkaido cheese factory that appears in the film, and "Nikopan," a popular menu item at "niko and ... COFFEE." The special website (https://www.nikoand.jp/ito-movie/) will also feature a project proposing styling ideas for niko and ... based on a scene from the film. This is a collaboration packed with content, so be sure to check it out.
Detailed schedules for each event are listed below, so please check them out as well.
■About the "Ito" Movie Collaboration T-Shirt & Tote Bag
・Original Sticker
Release Date: Friday, August 21st
*Pre-orders will be available online from Friday, July 31st.
Available at: Nico and stores in Japan, some Nico and stores in Korea, China and Taiwan, and the official web store .st (dot esti) *Sale dates may vary depending on the store.
■Photo exhibition for the film "Ito" Photo by Takumi Saitoh
Exhibition period: Friday, August 21st - Thursday, September 17th
*The exhibition period may change without notice. Available at: niko and ... TOKYO, niko and ... mozo Wonder City, niko and ... SHANGHAI
■ "Nikopan" x "NEEDS" Collaboration Menu
The film "Ito" is scheduled for release on August 21, 2020. With niko and ... brand ambassadors Masaki Suda and Nana Komatsu starring in the film, we are currently working on various collaborative projects. Following the first announcement on Friday, March 6th, we are now revealing details of the second collaboration, which will begin on July 31st.
First, starting July 31st, the official online store, .st, will begin accepting pre-orders for collaboration T-shirts and collaboration tote bags (with original stickers) featuring scenes from the film. Additionally, a follow-and-retweet campaign will be held on Twitter, where five lucky winners will be entered into a raffle to win a set of collaboration T-shirts and posters autographed by Masaki Suda and Nana Komatsu. Be sure to check out the official niko and ... Twitter account (@nikoand).
In addition, to coincide with the film's release on August 21st, not only will the collaboration T-shirts and collaboration tote bags be officially released, but a photo exhibition featuring original photos taken by Takumi Saito of his co-stars Masaki Suda, Nana Komatsu, and Ryota Katayose (GENERATIONS from EXILE TRIBE) will also be held at niko and ... TOKYO, niko and ... mozo wonder city, and niko and ... SHANGHAI. Additionally, "niko and ... COFFEE" will be offering a special menu that is a collaboration between "NEEDS," a real-life Hokkaido cheese factory that appears in the film, and "Nikopan," a popular menu item at "niko and ... COFFEE." The special website (https://www.nikoand.jp/ito-movie/) will also feature a project proposing styling ideas for niko and ... based on a scene from the film. This is a collaboration packed with content, so be sure to check it out.
Detailed schedules for each event are listed below, so please check them out as well.
■About the "Ito" Movie Collaboration T-Shirt & Tote Bag
・"Ito" Movie Collaboration T-Shirt (Includes Original Sticker)
Price: ¥3,900 + TAX
・"Ito" Movie Collaboration Tote Bag (Includes Original Sticker)
Price: ¥2,200 + TAX
・Original StickerRelease Date: Friday, August 21st
*Pre-orders will be available online from Friday, July 31st.
Available at: Nico and stores in Japan, some Nico and stores in Korea, China and Taiwan, and the official web store .st (dot esti) *Sale dates may vary depending on the store.
■Photo exhibition for the film "Ito" Photo by Takumi Saitoh
Exhibition period: Friday, August 21st - Thursday, September 17th
*The exhibition period may change without notice. Available at: niko and ... TOKYO, niko and ... mozo Wonder City, niko and ... SHANGHAI
■ "Nikopan" x "NEEDS" Collaboration Menu
・(Photo, back) "Nikopan" Mozzarella and Basil Chicken Tomato
Price: ¥480 + TAX
・(Photo (Front) "Nicopan" Daichi no Hoppe and Honey Lemon
Price: ¥480 + TAX
Available from: August 21st (Friday) to September 30th (Wednesday)
*The available period may change without notice.
Stores where it is available: "niko and ... COFFEE" in Japan that stock "Nicopan"
■Follow & Retweet Campaign
Follow the official niko and ... account (@nikoand) on Twitter and retweet the designated tweet for a chance to win a set of a collaboration T-shirt and a collaboration poster autographed by Masaki Suda and Nana Komatsu. (*You cannot choose the design of the T-shirt.)
For more information, please visit the special website (https://www.nikoand.jp/ito-movie/).
Campaign period: July 31st (Fri) - August 14th (Fri)
Nico and Official Twitter Account: https://twitter.com/nikoand
■About the film "Ito"
The film's theme is "encounter," and the story is inspired by the song. It is an epic love story that depicts the lives of a man and a woman born in 1989, overlapping with the changes in the history of the Heisei era. One of the highlights is the location filming in each of the story's cities, Hokkaido, Tokyo, Okinawa, and Singapore. The film stars two of the most popular and talented young actors, Masaki Suda and Nana Komatsu, as well as an array of talented actors including Nana Eikura and Takumi Saito. The film is directed by Takahisa Sese, who has shown his solid directing skills in films such as "The 8-Year Engagement" and "64," and has been awarded at the Berlin International Film Festival. The screenplay was written by Tamio Hayashi, winner of the Japan Academy Award for Best Original Screenplay for "Eternal Zero" and "Flying Tires." The music was composed by Seiji Kameda, a music producer known for numerous hit songs. The film, "Ito," woven by Japan's top cast and crew, will be released on Friday, August 21st.
■About niko and ...
niko and ... is a "style editorial brand" offering apparel, miscellaneous goods, furniture, and food and beverages. Offering a lineup of items that are not only practical but also humorous, niko and ... aims to "discover" unexpected surprises and discoveries that will eventually "fit" your lifestyle. Based on this message, the brand operates a business targeting men and women in their 20s and 30s. It has 144 stores nationwide (including Dot-ST as of July 30, 2020).
<Official Web Store .st (Dot-st)> http://www.dot-st.com/nikoand
<Official Brand Site> https://www.nikoand.jp
■About Adastria
Adastria Co., Ltd. (Representative Director, Chairman and President: Michio Fukuda) is a casual fashion specialty store chain that operates approximately 1,400 stores both domestically and overseas, carrying over 20 brands across the group, including "GLOBAL WORK," "Niko and," and "LOWRYS FARM." With its mission of "Play fashion!", the company offers each and every customer options to make their daily lives "more fun" through fashion.
Click here for company press release details
Available from: August 21st (Friday) to September 30th (Wednesday)
*The available period may change without notice.
Stores where it is available: "niko and ... COFFEE" in Japan that stock "Nicopan"
■Follow & Retweet Campaign
Follow the official niko and ... account (@nikoand) on Twitter and retweet the designated tweet for a chance to win a set of a collaboration T-shirt and a collaboration poster autographed by Masaki Suda and Nana Komatsu. (*You cannot choose the design of the T-shirt.)
For more information, please visit the special website (https://www.nikoand.jp/ito-movie/).
Campaign period: July 31st (Fri) - August 14th (Fri)
Nico and Official Twitter Account: https://twitter.com/nikoand
■About the film "Ito"
The film's theme is "encounter," and the story is inspired by the song. It is an epic love story that depicts the lives of a man and a woman born in 1989, overlapping with the changes in the history of the Heisei era. One of the highlights is the location filming in each of the story's cities, Hokkaido, Tokyo, Okinawa, and Singapore. The film stars two of the most popular and talented young actors, Masaki Suda and Nana Komatsu, as well as an array of talented actors including Nana Eikura and Takumi Saito. The film is directed by Takahisa Sese, who has shown his solid directing skills in films such as "The 8-Year Engagement" and "64," and has been awarded at the Berlin International Film Festival. The screenplay was written by Tamio Hayashi, winner of the Japan Academy Award for Best Original Screenplay for "Eternal Zero" and "Flying Tires." The music was composed by Seiji Kameda, a music producer known for numerous hit songs. The film, "Ito," woven by Japan's top cast and crew, will be released on Friday, August 21st.
■About niko and ...
niko and ... is a "style editorial brand" offering apparel, miscellaneous goods, furniture, and food and beverages. Offering a lineup of items that are not only practical but also humorous, niko and ... aims to "discover" unexpected surprises and discoveries that will eventually "fit" your lifestyle. Based on this message, the brand operates a business targeting men and women in their 20s and 30s. It has 144 stores nationwide (including Dot-ST as of July 30, 2020).
<Official Web Store .st (Dot-st)> http://www.dot-st.com/nikoand
<Official Brand Site> https://www.nikoand.jp
■About Adastria
Adastria Co., Ltd. (Representative Director, Chairman and President: Michio Fukuda) is a casual fashion specialty store chain that operates approximately 1,400 stores both domestically and overseas, carrying over 20 brands across the group, including "GLOBAL WORK," "Niko and," and "LOWRYS FARM." With its mission of "Play fashion!", the company offers each and every customer options to make their daily lives "more fun" through fashion.
Click here for company press release details
The press releases featured in this article have been provided by PR TIMES Inc. and are reproduced in their original form. FASHION HEADLINE does not endorse the products or services featured, nor does it guarantee the content of the press releases. For inquiries regarding the content of this article, please contact PR TIMES Inc. (https://prtimes.jp/) directly.
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