ASICS and HAY collaborate! Sneakers in colors carefully selected by HAY are now available

Event Date:2024.08.01
Jul 29, 2024
ASICS' SKYHAND OG sneakers combine design and comfort. They've been refined in collaboration with HAY, with colorways curated by HAY. These noteworthy sneakers will be available starting August 1st.

Courtesy of HAY
Collaboration is at the heart of HAY. We align ourselves with the world by looking around and seeking references in art, architecture, and fashion. From working with artists, designers, and manufacturers from around the world to our latest collaboration with world-renowned Japanese sportswear brand ASICS, every product born from this collaborative process combines the best of both worlds.

Courtesy of HAY
With this in mind, the ASICS x HAY collaboration takes the iconic SKYHAND OG shoe, released in 1994, from the ASICS archives and reimagines it through HAY's aesthetic sensibility and color perspective. This collaboration also includes an ASICS x HAY LOGO BAG featuring the brand logo to match the shoe.

Courtesy of HAY
The ASICS x HAY collaboration is driven by a shared commitment to creating functional, modern products for everyday use. Inspired by HAY's philosophy of creating high-quality products for the everyday, and ASICS' interest in body and mind movement, the collaboration promotes healthy living by combining honest design with comfort.

Courtesy of HAY
The shoes are available in three colorways: soft pink, soft blue, and emerald green, carefully selected by HAY co-founder Mette HAY. The color-blocked design and accent details reference HAY's OUTLINE PYJAMA (released in 2023), whose timeless appeal lends a contemporary feel to the reinterpreted SKYHAND OG. In keeping with HAY's core philosophy of bringing quality design to the masses, ASICS has redeveloped the SKYHAND OG using advanced technology and premium materials for maximum comfort. It features FLYTE foam in the forefoot for a comfortable stride and EVA foam in the heel for added cushioning. The upper (excluding the sole) is made of suede and leather, with the ASICS and HAY collaborative logo discreetly engraved on the heel and tongue.

Courtesy of HAY
Mette HAY, Creative Director of HAY Accessories, commented, "At HAY, we draw inspiration from life and create high-quality, affordable products that meet the changing needs of everyday life. Our ambition for our products is to enhance everyday moments at home and on the go. ASICS is a brand that aligns with HAY's core philosophy of designing high-quality products for everyone, and we believe this collaboration is a great opportunity to expand into the outdoor realm."


【Release date】Thursday, August 1, 2024
【Available at】HAY TOKYO / HAY OSAKA / HAY ONLINE STORE
*HAY will only carry this product at its directly managed stores.


"ASICS x HAY Skyhand OG"
Inheriting past handball shoe designs and retaining the design DNA of the 1990s, the slim court silhouette has been updated for a modern feel. The suede upper features a gum sole, and the heel wedge is made of EVA cushioning. Retro design elements are combined with a modern heel counter and sock liner to create a premium impression.

Courtesy of HAY
Model: SKYHAND™ OG
【Price】 18,700 yen (tax included)
【Color】 Lilac and Blue berry / Shady glade and moon beam / Chambray blue and tortoise shell
【Size (cm)】 23 / 23.5 / 24 / 24.5 / 25 / 25.25 / 25.5 / 26 / 26.5 / 27 / 27.5 / 28 / 28.25 / 28.5

Notes
・Socks are not available in Japan.
・Limit one item per person.
・This offer will end once stock runs out. There are no plans for resale.
・Reservations and layaways are not accepted.
・In-store mail order is not available.
・The above sales methods and rules may change depending on the situation.
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ABOUT HAY
HAY was founded in Denmark in 2002 as a new type of design company. Co-founders and creative directors Mette Hay and Rolf Hay develop products together with outstanding designers from around the world. Drawing inspiration from art, architecture, and fashion, they continue to create high-quality, sustainable products for a wide range of customers. Guided by the belief that "good design is a right for everyone," they aim to provide products at affordable prices that meet the needs of today's ever-evolving society through innovative methods.

編集部
  • "ASICS x HAY Logo Bag" [List price] 10,450 yen (tax included) [Color] Soft Blue
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