LINE Friends Japan, the developer of LINE FRIENDS, a global character brand originating from LINE, will release a collaboration model between BT21, the globally popular character from LINE FRIENDS, and Converse, beloved worldwide, for the first time in Japan. BT21, a character beloved by global millennials, combines their trendy artistic sensibilities with Converse, stimulating collectors' desires.
These unique items allow you to customize them to your liking and create a one-of-a-kind sneaker. Based on the CONVERSE ALL STAR 100, these sneakers feature a redesigned base model. The high-top version is black, while the oxford version is white, with striking pink accents on the ankle patch, heel label, and more. The set comes with a BT21 character wearable sticker. The REACT CUP INSOLE, which supports comfortable walking, features a cute pink special design with an all-over BT21 print. It comes with white shoelaces and pink spare shoelaces, so you can enjoy fashion from the ground up. This special set also comes with a convenient tote bag for storing your shoes or for everyday use. The items will be available for purchase at the LINE FRIENDS flagship store in Harajuku (hereinafter referred to as LINE FRIENDS STORE Harajuku), the LINE FRIENDS online store, and CONVERSE STARS stores. LINE FRIENDS will continue to increase touchpoints with customers through collaborations with various brands, and as a Harajuku landmark, will provide customers with a fun, exciting in-store experience.
CONVERSE X BT21 Product Details
[Product Name] ALL STAR 100 OX / BT21
[Price] 13,600 yen (excluding tax)
[Color] OX: White
[Size] 22.5-26.0 cm (3.5-5.5, 6.5-7.5 inches)
[Product Name] ALL STAR 100 HI / BT21
[Price] 13,600 yen (excl. tax)
[Color] HI: Black
[Size] 22.5-26.0 cm (3.5-5.5, 6.5-7.5 inch)
[Stores where it is available]
■LINE FRIENDS official online store https://www.linefriends.jp/
■LINE FRIENDS STORE Harajuku
■CONVERSE STARS stores
■What is LINE FRIENDS?
A global character brand that started from "LINE," a communication app widely used in Japan and other parts of Asia. LINE FRIENDS is a global creative company that creates a variety of IP through its high-quality design, centered around "BROWN & FRIENDS," featuring its signature characters Brown and Cony. It also produces popular global millennial characters like "BT21," the animations "Running Man" and "ROY6," and the popular character "Usamaru" from the LINE Creators Market. LINE FRIENDS collaborates with renowned global brands that share its brand values, such as Bang & Olufsen, Converse, Leica, Repetto, and Brompton, to develop a wide range of character products. LINE FRIENDS Corporation, which was spun off as an independent entity in January 2015, operates over 200 stores worldwide, including in Tokyo, Seoul, New York, Shanghai, Beijing, and Hong Kong, and offers products to a diverse global audience.
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These unique items allow you to customize them to your liking and create a one-of-a-kind sneaker. Based on the CONVERSE ALL STAR 100, these sneakers feature a redesigned base model. The high-top version is black, while the oxford version is white, with striking pink accents on the ankle patch, heel label, and more. The set comes with a BT21 character wearable sticker. The REACT CUP INSOLE, which supports comfortable walking, features a cute pink special design with an all-over BT21 print. It comes with white shoelaces and pink spare shoelaces, so you can enjoy fashion from the ground up. This special set also comes with a convenient tote bag for storing your shoes or for everyday use. The items will be available for purchase at the LINE FRIENDS flagship store in Harajuku (hereinafter referred to as LINE FRIENDS STORE Harajuku), the LINE FRIENDS online store, and CONVERSE STARS stores. LINE FRIENDS will continue to increase touchpoints with customers through collaborations with various brands, and as a Harajuku landmark, will provide customers with a fun, exciting in-store experience.
CONVERSE X BT21 Product Details
[Product Name] ALL STAR 100 OX / BT21
[Price] 13,600 yen (excluding tax)
[Color] OX: White
[Size] 22.5-26.0 cm (3.5-5.5, 6.5-7.5 inches)
[Product Name] ALL STAR 100 HI / BT21
[Price] 13,600 yen (excl. tax)
[Color] HI: Black
[Size] 22.5-26.0 cm (3.5-5.5, 6.5-7.5 inch)
[Stores where it is available]
■LINE FRIENDS official online store https://www.linefriends.jp/
■LINE FRIENDS STORE Harajuku
■CONVERSE STARS stores
■What is LINE FRIENDS?
A global character brand that started from "LINE," a communication app widely used in Japan and other parts of Asia. LINE FRIENDS is a global creative company that creates a variety of IP through its high-quality design, centered around "BROWN & FRIENDS," featuring its signature characters Brown and Cony. It also produces popular global millennial characters like "BT21," the animations "Running Man" and "ROY6," and the popular character "Usamaru" from the LINE Creators Market. LINE FRIENDS collaborates with renowned global brands that share its brand values, such as Bang & Olufsen, Converse, Leica, Repetto, and Brompton, to develop a wide range of character products. LINE FRIENDS Corporation, which was spun off as an independent entity in January 2015, operates over 200 stores worldwide, including in Tokyo, Seoul, New York, Shanghai, Beijing, and Hong Kong, and offers products to a diverse global audience.
Click here for company press release details
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