Renown will launch Aquascutum's second line, Aquascutum WHITE LABEL, this season. The brand will open stores at Ginza Mitsukoshi on August 27th and at Isetan Shinjuku on the 28th.

The White Label will retain the luxury and craftsmanship of the first line, while incorporating the essence of London collections. It is targeted at women of the baby boomer junior generation. The tag will have Aquascutum embroidered in black on a white background. Approximately 120 styles will be available for the first season.

The price range is wider than the first line: jackets from 48,300 to 89,250 yen, coats from 55,650 to 126,000 yen, blouses and pants from 24,150 to 34,650 yen, knitwear from 19,950 to 39,900 yen, skirts from 26,250 to 34,650 yen, cut and sewn items from 24,150 to 27,300 yen, and dresses from 39,900 to 49,350 yen.