Bottega Veneta has published its latest FANZINE, available in limited quantities in Bottega Veneta stores and select bookstores worldwide.

Courtesy of BOTTEGA VENETA
This season's FANZINE explores the creative process behind Mathieu Blazy's Summer 24 collection, exploring the journey it takes us through reality and imagination. Comprised of four volumes featuring photography by Alec Soth, behind-the-scenes footage, sketches, stickers, and travel notes, the magazine offers an intimate look into the campaign shoot, which took place near Tokyo, while also exploring the author's own real, creative journey. Courtesy of BOTTEGA VENETA
The FANZINE is housed in a bookcase printed with the same world map illustration that graced the floor of the Summer 24 show. That spirit of adventure and discovery is also evident in the campaign images by Alec Soth, who photographed playground equipment in the shapes of animals, rocks, and mushrooms in parks near Tokyo. Known for his "on the go" style and large-format photography, Soth, a Magnum Photos alum, highlights the unique shapes and whimsy of these playground equipment, capturing the craftsmanship and imagination of Mathieu Blazy's designs.

"When I encounter Mathieu's creations, I experience two worlds simultaneously: one physical, deeply connected to all of my senses, and the other a world of fantasy. I wanted to create a playful campaign. The park felt like a metaphor for Mathieu's unique imagination. I wanted to incorporate various serendipities into my photography."

- Alec Soth


The second and third volumes include a travel diary (Carnet de Voyage) to inspire real and imaginary journeys. It also includes playground equipment from a park near Tokyo, photos from the collection, including the Summer 24 runway, vintage luggage labels, and stickers featuring travel motifs. The fourth volume offers a behind-the-scenes look at the campaign shoot.

"Summer 24 is an odyssey. A journey of freedom and hope, connecting us to who we once were, who we want to be, and where we want to go. This FANZINE opens the door to that journey, allowing us to imagine and record our journeys of freedom and adventures in the real world or our creative imaginations."

- Mathieu Blazy


Summer 24 is our fourth FANZINE. For the first time, it's available in Bottega Veneta stores and in select bookstores around the world. Available at: Reading Room, Libreria Bocca (Milan), Yvon Lambert, Cahier Central (Paris), Climax, Claire de Rouen, ICA bookstore (London), Strand, McNally Jackson, Mast (New York), Still Books, PDF, The Phrase (Seoul), Tsutaya Books (Shanghai), Komiyama Bookstore, Watari Museum of Contemporary Art On Sundays, Daikanyama Tsutaya Books (Tokyo). In Japan, the coupon will be distributed to those who purchase the book at participating stores.

Courtesy of BOTTEGA VENETA
In addition, from March 29th to April 14th, an exhibition in collaboration with Alec Soth, "TOKYO PLAYTIME An exhibition by Alec Soth and Bottega Veneta," will be held on the 1st and B1st floors of seeen (4-13-12 Jingumae, Shibuya-ku, Tokyo). In addition to the Summer 24 campaign visuals, the exhibition will also feature works that Soth has captured in Japan to date. Reservations for the exhibition can be made via Bottega Veneta's official LINE account.

Courtesy of BOTTEGA VENETA
In addition, to commemorate the opening of this photo exhibition, an exclusive bag inspired by the runway depicting a world map from the Summer 2024 collection will be released exclusively at the Omotesando flagship store. The "MAVA" bag features a three-dimensional silhouette made of nappa leather intrecciato with an original print inspired by old world maps. It is made by weaving two large leather panels together, with three pieces cut from each panel and sewn together to form a hemisphere. The leather surface, with its varying depths and each 1cm-wide stitch, is meticulously inkjet printed, embodying Bottega Veneta's proud craftsmanship and the world view of the Summer 2024 collection.

Courtesy of BOTTEGA VENETA
"MAVA"
¥572,000 (tax included)
100% lambskin
H22 x W22 x D22 CM
*Omotesando Flagship Exclusive



Contact:
Bottega Veneta Japan
TEL: 0120-60-1966
https://www.bottegaveneta.com/