The watch that supports the world's strongest survivalists has finally arrived! A field watch for surviving extreme conditions

Jun 22, 2020
Luminox, the watch brand handled exclusively by Liberta Co., Ltd. in Japan, has released a collection featuring Bear Grylls, the world's most famous survival adventurer.

Luminox, a watch brand celebrating its 30th anniversary, has developed watches for people working in extreme conditions, from the U.S. Navy SEALs to public institutions around the world. In 2020, the brand partnered with Bear Grylls, the famous survival adventurer who has left a legacy in some of the world's most extreme environments, to create the new Bear Grylls Survival Collection.


Bear Grylls, the world's strongest man, whose equipment is often used as a reference by outdoor enthusiasts. When it comes to surviving extreme environments, a watch that accurately keeps track of time, as well as a knife and rope, is an essential piece of equipment. This is the ultimate field watch chosen by Bear.


Six new models in three series, equipped with functions specified by Bear himself, who has continued to survive harsh conditions.


The [SEA] series is equipped with a countdown dive zone. It features a vibrant blue and orange bezel.
All watches in the Bear Grylls Survival Collection feature the Bear Grylls logo and motto "Never Give Up" on the dial, and a special two-tone case back adorned with Bear Grylls' signature and vibrant orange "Never Give Up".




[Series name] Luminox BEAR GRYLLS SURVIVAL 3720 SEA SERIES
[Price] Ref. 3723/3729
50,000 yen (excluding tax)
[Release Date] June 13, 2020
[SPECS] Case diameter/thickness: 42mm, 14mm / Movement: RONDA 515HF6 Swiss quartz / Water resistance: 200m, 20atm / Case: CARBONOX™ / Dial color: Cool gray matte / Bezel: Unidirectional rotating / Crystal: Mineral crystal glass / Case back: Stainless steel screw back / Strap: Natural rubber / Battery life: Approximately 4 years from manufacture / Swiss made

The [LAND] series features a pedometer/km display bezel and a paracord strap.
The Bear Grylls Survival 3780 series dial features orange markings and the slogan "Never Give Up." The crown and buttons are made of sturdy stainless steel, and the crown has an orange rubber ring for easier grip. It is equipped with various functions necessary for adventure, such as a compass, paracord strap, Morse code, ruler and speed scale, and Luminox light technology.




【Series name】 Luminox BEAR GRYLLS SURVIVAL 3780 LAND SERIES
【Price】 Ref. 3781KM 65,000 yen (excluding tax) / 3797KM Price: ¥70,000 (excluding tax) Release Date: June 13, 2020
[SPECS] Case diameter and thickness: 45mm, 14mm / Movement: RONDA 5021.D Swiss quartz / Water resistance: 200m, 20atm / Case: CARBONOX™ / Dial color: Black, military green / Bezel: Pedometer KM display bezel / Crystal: Mineral crystal glass / Case back: Stainless steel, screw back / Strap: Natural rubber, black paracord / Battery life: Approximately 4 years from manufacture / Swiss made


And as part of the [MASTER] series, this watch features two chronographs in a 45mm CARBONOX™+ case, and also includes an SOS Morse code message for quick reference. The chronograph buttons are made of solid stainless steel, and the stainless steel crown features an orange rubber crown ring for a comfortable grip. It features the highest specs in the series, including a countdown dive zone, Morse code SOS, 300-meter water resistance, a built-in compass, and Luminox's greatest feature: Luminox Light Technology, a self-illuminating system that continues to emit light for 25 years.




[Series name] Luminox BEAR GRYLLS SURVIVAL 3740 MASTER SERIES
[Price] Ref.3741/3749 98,000 yen (excluding tax) Release date: June 13, 2020
[SPECS] Case diameter/thickness: 45mm, 14mm / Movement: RONDA 5030.D Swiss quartz / Water resistance: 300m, 30atm / Case: CARBONOX™+ / Dial color: Black/Military green / Bezel: Unidirectional rotating / Crystal: Sapphire crystal (one-sided, unaffiliated coating) / Case back: Stainless steel with screw back / Strap: Natural rubber with compass / Battery life: Approximately 4 years from date of manufacture / Swiss made

The case back is also engraved with Bear's motto, "NEVER GIVE UP." "Life isn't just about aiming high; it's about how you can get back up again and again when you fall. Just keep moving forward and never give up!" This is a new product that embodies Bear's passion.


Bear Grylls, who quickly earned the reputation of being the world's greatest survivalist on the Discovery Channel's wildly popular show, "Man vs. Wild," is a former member of the British Army's Special Air Service (SAS), a pioneering special forces force that served as a model for the Navy SEALs. It's only natural that he would wear Luminox on his wrist. Those who know the limits of what's possible say that a "never give up" spirit is the ultimate strength.


[Message from Bear Grylls]
Working with a world-class, trusted partner like Luminox is extremely important to me, and Luminox has proven that. The tough Luminox series is multifunctional, stylish, and made with cutting-edge materials to inspire and encourage all adventurers, men and women, boys and girls, outdoor beginners and experts alike.

Bear Grylls



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