At SXSW, held in Austin, Texas in March this year, a category was finally created to showcase the future of fashion and tech.
One of the best parts of SXSW is being able to ask questions directly to big names in the IT industry.
The fashion-focused category "SXstyle" was newly established through the efforts of Decoded Fashion.
Approximately 72,000 people gathered in Austin during SXSW.