The long-awaited new eye makeup line, Mad Eye, allows you to achieve flawless, uncompromising eye beauty in just a few easy steps. It also provides care for the delicate eye area, achieving "high-performance and care for makeup." Guerlain's next-generation eye makeup line will be launched in June 2020.
Line
Mad Eye Mascara 3 new colors 4,500 yen (excluding tax)
Mad Eye Contrast Duo Shadow [Limited Edition] 4 colors 4,400 yen (excluding tax)
Mad Eye Brow Framer 3 new colors 5,300 yen (excluding tax)
Mad Eye Precise Eyeliner (felt type) 1 new color 5,200 yen (excluding tax)
Mad Eye Intense Eyeliner (liquid type) 2 new colors 5,100 yen (excluding tax)
Nationwide release on Wednesday, June 10th
It will be available for pre-sale from Wednesday, June 3rd at the official online boutique.
It will be sold at Guerlain corners in major department stores nationwide, as well as at directly managed Guerlain boutiques and salons.
NEW Line Product Overview For a dramatic look that will instantly catch your eye
The eyes are an important part of expressing your charm, even when you can't do without a mask due to the effects of the virus. Enjoy dramatic eye makeup with, which not only looks beautiful with a mask as well as in normal situations, but also has high care effects. We will introduce it along with some tips on makeup when wearing a mask.
Mad Eye Mascara Product Details (3 New Colors)
For captivating, dramatic lashes. The next generation of volumizing mascara delivers both makeup and care.
■ PERFORMANCE
- +112%* Volume Up. Contains beeswax
The creamy formula clings tightly to lashes, clumping free even when layered, for a 112% increase in volume. For a dramatic look.
- 24-hour* long-lasting
A water-resistant formula that is resistant to tears and humidity. Beautiful lashes last for 24 hours*. *Data obtained (according to our research. Results may vary from person to person.)
■ CARE
- Contains care ingredients that beautify your natural lashes
Cotton extract: Smoothes the fibers on the surface of your lashes, repairing unevenness that can cause hair loss and strengthening your lashes from the inside.
D-Panthenol: Gives lashes suppleness and reduces hair loss. Also provides high moisturizing effects.
- Volume-up effect on natural lashes
Formulated with care ingredients, continued use can be expected to have a volume-up effect* on your natural lashes. They'll stay beautiful even after you remove your mascara. *After 4 weeks of use
Mad Eye Contrast Duo Shadow Product Details (Limited to 4 colours)
A duo eyeshadow stick has been born that allows you to create three-dimensional eye makeup with just one item, no technique required.
■ PERFORMANCE
- Makeup effect that creates gradation easily
The perfect harmony of two colors, sheer and matte, creates a beautiful gradation without the need for any technique.
- Long-lasting
The long-lasting formula with a smooth, creamy texture that spreads easily and adheres tightly to the eyelids. The beautiful finish lasts for 24 hours*.
*Data has been collected (according to our research. Results may vary from person to person.)
■ CARE
- A gentle formula that is gentle on the eyelids and does not dry out the skin
Mad Eye Brow Framer Product Details (3 new colors)
Guerlain's first fiber-infused eyebrow gel has been released, achieving a natural-looking finish.
■ PERFORMANCE
- Makeup effect with coloring and volumizing
The coloring gel with microfibers and beeswax formula prevents clumping even when layered, giving your eyebrows natural color and volume.
- New applicator
The ergonomically designed rubber applicator brush aligns the brow line and distributes the fibers evenly.
■ CARE
- Contains care ingredients that keep your brows looking beautiful even after removal
Cotton extract: Smoothes the fibers on the surface of the brows, repairs unevenness that can cause hair loss, and strengthens them from the inside.
D-Panthenol: Adds suppleness to brows, reduces hair loss, and provides excellent moisturizing effects.
Mad Eye Precise Eyeliner Product Details (1 new color)
Introducing a long-lasting felt eyeliner that creates delicate lines
■ PERFORMANCE
- Perfect cat eye line
The flexible, ultra-fine felt tip allows you to freely adjust the thickness of the line. Easily and beautifully draw everything from delicate lines to powerful gazes.
- 24-hour* fade-resistant color
Beautiful matte black color that creates a striking look for your eyes for 24 hours.
Lasts all day.
*Data collected (according to our research. Results may vary from person to person.)
■ CARE
- Easy removal with a formula that is gentle on eyelashes
The gentle removal formula allows you to remove makeup without putting strain on your eyelids.
*Data has been collected (according to our research. Results may vary from person to person.)
Mad Eye Intense Eyeliner Product Details (2 new colours)
Introducing a long-lasting liquid eyeliner that creates beautiful, flowing lines
■ PERFORMANCE
- Firm calligraphy brush
An ultra-fine brush inspired by calligraphy. Create bold, beautiful lines with just one stroke
- 24-hour* fade-resistant colour
Resistant to sweat and humidity, it provides beautiful, shiny colour that lasts for 24 hours.
*Data has been collected (based on our research. Results may vary from person to person.)
Makeup tips for wearing a mask
Eye makeup is the key when wearing a mask. We'll introduce some dramatic eye makeup that you can enjoy even when you can't let go of a mask.
Define the impression of your face with your eyebrows
When your mouth is hidden by a mask, your eyes determine the impression of your face. Eyebrows in particular are a very important feature that convey facial expressions. Draw them more carefully. For a look, we recommend the Mad Eye Brow Framer.
Attract attention with bright, soft eyes
Choose soft eye colors to avoid looking harsh. For a look, we recommend the Mad Eye Contrast Duo Shadow and Mad Eye Mascara.
Click here for company press release details
Mad Eye Mascara 3 new colors 4,500 yen (excluding tax)
Mad Eye Contrast Duo Shadow [Limited Edition] 4 colors 4,400 yen (excluding tax)
Mad Eye Brow Framer 3 new colors 5,300 yen (excluding tax)
Mad Eye Precise Eyeliner (felt type) 1 new color 5,200 yen (excluding tax)
Mad Eye Intense Eyeliner (liquid type) 2 new colors 5,100 yen (excluding tax)
Nationwide release on Wednesday, June 10th
It will be available for pre-sale from Wednesday, June 3rd at the official online boutique.
It will be sold at Guerlain corners in major department stores nationwide, as well as at directly managed Guerlain boutiques and salons.
NEW
The eyes are an important part of expressing your charm, even when you can't do without a mask due to the effects of the virus. Enjoy dramatic eye makeup with
1 High Performance & Care
Dramatic
Eye makeup effect
Combines delicate eye care effects
class="customstyle-caption"> 2 Easy Steps
No complicated techniques required!
Achieve beautiful results easily.
3 New Packaging
Common to the Eye Makeup Line
Modern and Elegant
Pink gold packaging
Mad Eye Mascara Product Details (3 New Colors)
For captivating, dramatic lashes. The next generation of volumizing mascara delivers both makeup and care.
■ PERFORMANCE
- +112%* Volume Up. Contains beeswax
The creamy formula clings tightly to lashes, clumping free even when layered, for a 112% increase in volume. For a dramatic look.
- 24-hour* long-lasting
A water-resistant formula that is resistant to tears and humidity. Beautiful lashes last for 24 hours*. *Data obtained (according to our research. Results may vary from person to person.)
■ CARE
- Contains care ingredients that beautify your natural lashes
Cotton extract: Smoothes the fibers on the surface of your lashes, repairing unevenness that can cause hair loss and strengthening your lashes from the inside.
D-Panthenol: Gives lashes suppleness and reduces hair loss. Also provides high moisturizing effects.
- Volume-up effect on natural lashes
Formulated with care ingredients, continued use can be expected to have a volume-up effect* on your natural lashes. They'll stay beautiful even after you remove your mascara. *After 4 weeks of use
Mad Eye Contrast Duo Shadow Product Details (Limited to 4 colours)
A duo eyeshadow stick has been born that allows you to create three-dimensional eye makeup with just one item, no technique required.
■ PERFORMANCE
- Makeup effect that creates gradation easily
The perfect harmony of two colors, sheer and matte, creates a beautiful gradation without the need for any technique.
- Long-lasting
The long-lasting formula with a smooth, creamy texture that spreads easily and adheres tightly to the eyelids. The beautiful finish lasts for 24 hours*.
*Data has been collected (according to our research. Results may vary from person to person.)
■ CARE
- A gentle formula that is gentle on the eyelids and does not dry out the skin
Mad Eye Brow Framer Product Details (3 new colors)
Guerlain's first fiber-infused eyebrow gel has been released, achieving a natural-looking finish.
■ PERFORMANCE
- Makeup effect with coloring and volumizing
The coloring gel with microfibers and beeswax formula prevents clumping even when layered, giving your eyebrows natural color and volume.
- New applicator
The ergonomically designed rubber applicator brush aligns the brow line and distributes the fibers evenly.
■ CARE
- Contains care ingredients that keep your brows looking beautiful even after removal
Cotton extract: Smoothes the fibers on the surface of the brows, repairs unevenness that can cause hair loss, and strengthens them from the inside.
D-Panthenol: Adds suppleness to brows, reduces hair loss, and provides excellent moisturizing effects.
Mad Eye Precise Eyeliner Product Details (1 new color)
Introducing a long-lasting felt eyeliner that creates delicate lines
■ PERFORMANCE
- Perfect cat eye line
The flexible, ultra-fine felt tip allows you to freely adjust the thickness of the line. Easily and beautifully draw everything from delicate lines to powerful gazes.
- 24-hour* fade-resistant color
Beautiful matte black color that creates a striking look for your eyes for 24 hours.
Lasts all day.
*Data collected (according to our research. Results may vary from person to person.)
■ CARE
- Easy removal with a formula that is gentle on eyelashes
The gentle removal formula allows you to remove makeup without putting strain on your eyelids.
*Data has been collected (according to our research. Results may vary from person to person.)
Mad Eye Intense Eyeliner Product Details (2 new colours)
Introducing a long-lasting liquid eyeliner that creates beautiful, flowing lines
■ PERFORMANCE
- Firm calligraphy brush
An ultra-fine brush inspired by calligraphy. Create bold, beautiful lines with just one stroke
- 24-hour* fade-resistant colour
Resistant to sweat and humidity, it provides beautiful, shiny colour that lasts for 24 hours.
*Data has been collected (based on our research. Results may vary from person to person.)
Makeup tips for wearing a mask
Eye makeup is the key when wearing a mask. We'll introduce some dramatic eye makeup that you can enjoy even when you can't let go of a mask.
Define the impression of your face with your eyebrows
When your mouth is hidden by a mask, your eyes determine the impression of your face. Eyebrows in particular are a very important feature that convey facial expressions. Draw them more carefully. For a
Attract attention with bright, soft eyes
Choose soft eye colors to avoid looking harsh. For a
Click here for company press release details
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