Amplitude, the high-prestige makeup brand that strives to achieve sophisticated, sophisticated beauty, will release its watercolor-inspired summer collection, "Aquarelle Summer Color," on May 27th. The collection features light, nuanced colors reminiscent of the color of water, and the sparkle and shimmer of colorful pearls, creating a clear, cool look. The collection includes four items, 19 varieties, and prices ranging from ¥3,500 to ¥4,100. These include "Conspicuous Liquid Eyes," a liquid eyeshadow with sheer color and a luxurious shimmer for sophisticated eyes; "Conspicuous Cream Cheeks," a cream cheek color that accentuates depth and vitality; "Conspicuous Lip Gloss," which creates captivating lips with its translucent, vibrant, and lustrous finish; and "Conspicuous Nail Color," a limited-edition collection featuring a vibrant clear base and shimmering glass pearls.


Amplitude Summer Collection 2020

【What is Amplitude?】
"Amplitude" means "richness, depth, amplitude." It also encompasses the "breadth and breadth related to humans," such as the richness of the heart, the profundity of emotions and thoughts, and the abundance and depth of knowledge. We do not simply propose makeup, but also propose "faces" that will give women confidence as human beings and bring them courage every day. This brand was created by creative director RUMIKO, who advocates the beauty of Japanese women that can be appreciated worldwide, and brings out the coolness that mature women should possess.

Product Lineup
Released on May 27, 2020

■ Eyes
Amplitude Conspicuous Liquid Eyes 6 colors total, 3,800 yen each (excluding tax)

■ Cheeks
Amplitude Conspicuous Cream Cheeks 3 new colors, 4,000 yen each (excluding tax)

■ Lips
Amplitude Conspicuous Lip Gloss 6 colors total, 4,100 yen each (excluding tax)

■ Nails
Amplitude Conspicuous Nail Color 3 new colors, 3,500 yen each (excluding tax) *Limited quantities


Product Overview

Liquid eyeshadow that creates a sophisticated eye look with clear, sheer color and a high-quality, wet sparkle.

Amplitude Conspicuous Liquid Eyes 05 Silver Gray
Create eyes with a sense of cool depth

A new liquid eyeshadow has been released. The fresh, water-based texture has excellent adhesion and spreads lightly and smoothly on contact with the eyelids, immediately transforming into a smooth texture that blends evenly into the eyelids as if dyeing them. The drying speed has been carefully calculated depending on the shade of the color to ensure even application.
It provides clear, sheer color and a refined sparkle that beautifully captures light, creating eyes that are full of "translucent" and depth. It adheres perfectly to the skin, preventing smudging over time, and is resistant to sweat, tears, and sebum, so you can maintain a beautiful, freshly applied finish.

Amplitude Conspicuous Liquid Eyes 6 colors available, 3,800 yen each (tax excluded)



A cream cheek that imparts a vibrant, healthy glow and radiance to the skin, accentuating its three-dimensionality and vitality.

Amplitude Conspicuous Cream Cheeks 06 Baby Pink
Refined color that melts into your cheeks and brightens up your summer skin

This popular cream cheek, which instantly transforms into powder when applied to the skin and spreads softly as it melts into the skin, now comes in new colors that look great on summer skin. Baby pink is pure and cute, yet also sexy, while fresh clear orange blends naturally into the skin, and cherry red adds a subtle flush that seems to ooze from deep within.
The colors and textures are filled with an exquisite "transparency" that adds a breathy flush and lustre, highlighting the beauty of your adult bone structure without standing out from the skin.

Amplitude Conspicuous Cream Cheeks - 3 new shades, 4,000 yen each (excluding tax)



A lip gloss that beautifully flatters the shape of your lips and facial features with its translucent, vibrant, and lustrous color.

Amplitude Conspicuous Lip Gloss 06 Shimmering Silver
Creates plump, three-dimensional, alluring lips.
This popular limited edition lip gloss has been refined and is now available as a standard item. It has been uniquely designed to deliver powerful color, smudge resistance, and a beautiful sheen. It adheres perfectly to lips as soon as it is applied, delivering exquisite color that combines a "translucent feel" with vividness and lustre, while also imparting a plump, three-dimensional look and a fresh, moist feel to create captivating lips. Though it has the thickness of a cushion, it spreads smoothly and stays on lips without feeling heavy or sticky, providing clear color and comfort that lasts for hours.

Amplitude Conspicuous Lip Gloss, 6 colors, 4,100 yen each (excluding tax)



A playful nail color for adults, with a vibrant clear base and shimmering glass pearls that give it a "translucent" feel.

Amplitude Conspicuous Nail Color (Limited Quantity) 24 Shimmering Purple
An elegant and refreshing color that brings the light of summer to your fingertips.

Introducing limited-edition nail colors that adorn your fingertips with clear color and deep shine, featuring a vibrant clear base and generous amounts of shimmering glass pearls. Healthy and fresh shimmering orange, sensual shimmering purple with a hint of cuteness, and lively and refreshing shimmering green. This lineup of elegant and refreshing colors offers a variety of expressions, whether applied once or layered.
Clear color, stunning shine, and long-lasting wear. They emit a complex light that echoes the summer sunlight, enhancing the beauty of even the most mature hands and movements, while also adding a playful touch.

Amplitude Conspicuous Nail Color (Limited Quantity) 3 new colors 3,500 yen each (excluding tax)



[Brand Site]
https://www.amplitude-beauty.com/

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