The new B33 sneaker complements the silhouettes from Kim Jones' Fall 2023 Men's Collection and is woven with iconic Dior codes. Combining functionality and sophistication, the B33 sneaker is available in three versions: one showcasing the beauty of mohair, another in Dior Oblique fabric, and the iconic model reimagined in denim for the Dior Tears capsule collection.

Courtesy of DIOR
Celebrating the Maison's innovative spirit, the B33 sneaker features an encrypted digital key embedded in the sole using NFC technology, providing access to the shoe's certificate of authenticity*, as well as details about the manufacturing process and exclusive access. Like a cutting-edge laboratory, Dior is constantly seeking innovative solutions through collaborative intelligence to create exclusive experiences that perpetuate the attention to detail and excellence that Christian Dior cherishes.
*Based on technology from the Aura Blockchain Consortium

Courtesy of DIOR
The new "B33" sneaker will be available in Dior boutiques nationwide** from July 13, 2023. A limited edition, numbered pair with a digital twin (limited to 470 pairs worldwide) is also available from today at the official online boutique.
**Some models are only available in select boutiques.


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Courtesy of DIOR
"B33" sneakers
With digital twin function, limited to 470 pairs worldwide
165,000 yen (tax included)
*Online boutique only

Courtesy of DIOR
Dior Tears "B33" sneakers
Limited to 470 pairs worldwide
165,000 yen (tax included)
*Dior Tears Pop-Up exclusive
Courtesy of DIOR
Dior Tears "B33" Sneakers
165,000 yen (tax included)

Courtesy of DIOR
"B33" Sneakers
146,000 yen (tax included)



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For inquiries:
Christian Dior
TEL: 0120-02-1947