To commemorate the 65th anniversary of the birth of Miffy, the little bunny girl created by Dutch picture book author Dick Bruna, we are launching a fashion project called "Hail, Dick Bruna," which utilizes the distinctive features of Dick Bruna's designs. The project will be available for pre-sale from 2:00 PM on May 1st at the Mitsukaru Store Online, produced by Parco, with plans for future expansion at Port Parco, exhibitions, and more. 
Illustrations Dick Bruna (C)copyright Mercis bv, 1953-2020 www.miffy.com

The project title is "Hail, Dick Bruna." Dick Bruna is well known as a picture book author, but he is also an accomplished graphic designer who has had a great influence on those involved in design. His signature simple expressions of lines, colors, and shapes are applied to fashion, and we will be gradually adding more items in line with each coming season.
These items will be on sale at PARCO's "Mitsucal Store Online" and "Port PARCO," among other locations.
Special page URL: https://meetscal.parco.jp/special/miffy
 
<Products on sale>※Selection ◆"Zero"...The classic line, "lines" and "shapes" are the theme
A square-shaped cut-and-sew inspired by the shape of picture books. Miffy's eyes and mouth are embroidered on the front.
"Zero" cut and sew, white/navy, 2 colors (1 size), 7,500 yen each
 
 
・[Exhibition venue exclusive item] From the picture book "Little Bunny's Letter," the "E" design features an illustration of Miffy writing a letter printed on the front, and the title of the picture book in Dutch around the neck on the back. The "embroidery" features an illustration of Miffy embroidered on the chest and Dutch words from the picture book "Little Bunny's Letter" printed on the back.
"Zero" T-shirt Illustration/Embroidery 3,900 yen each![Exhibition limited edition T-shirt]()
 
 
◆"Spring"... Seasonal collection. More colors and items will be added little by little according to the season.
A gingham check dress inspired by Bruna colors. The hem is printed with Dutch words from the picture book "Little Bunny," and Miffy peeks out from the pocket. This item can be worn either front or back, and can also be used as a jacket.
"Haru" Gingham Check Dress
2 colors: Red/Navy (1 size) 18,000 yen each
 
Designer: Muranaka Kenshiro (Satoichi Design Office)
 
After working as a designer for an apparel brand, he went independent.宮城県の北端から南端まで、東北本線・陸羽東線を乗り継いで 旅を売りたい方にオススメ English: Currently based in Taketa, Oita Prefecture, he is in charge of the designs for his original brand "MAYFOOL" as well as several other brands.
 
 
[Sales locations and schedule] ◆Mitsukaru Store Online From 1st May at 2pm https://meetscal.parco.jp/special/miffy *Special page released on 1st May ◆Mitsukaru Store x New Star stores in Port Parco Shibuya store (4th floor of Shibuya Parco) Ikebukuro store (1st floor of Ikebukuro Parco) Nagoya store (1st basement floor of Nagoya Parco East Building) Shizuoka store (1st floor of Shizuoka Parco) Osaka store (2nd floor of Lucua) Hiroshima store (1st floor of Hiroshima Parco Main Building) Fukuoka store (1st floor of Fukuoka Parco) *Currently closed for the time being, and will be available once the stores reopen. :
 
◆"Miffy Exhibition Celebrating 65 Years of Birth"
Planned to be held in conjunction with future events.
*Some products may not be available at some venues.
 
■Basic Exhibition Information
"Miffy Exhibition Celebrating 65 Years of Birth"
Organizer: The Asahi Shimbun Company
Planning cooperation: Dick Bruna Japan, Mercis bv
Cooperation: Fukuinkan Shoten, Kodansha
Nagoya venue
Period: June 20, 2020 - July 19, 2020
Venue: Matsuzakaya Museum of Art, Matsuzakaya Nagoya Store, South Building, 7th Floor (1-16-1 Sakae 3-chome, Naka-ku, Nagoya)
Website: https://matsuzakaya.co.jp/nagoya/museum/
*Due to various circumstances, the exhibition dates may be changed, postponed, or canceled. For the latest information, please visit the official exhibition website (https://miffy65.exhibit.jp/).
 
Illustrations: Dick Bruna (C)copyright Mercis bv, 1953-2020 www.miffy.com
Click here for company press release details
 
Illustrations Dick Bruna (C)copyright Mercis bv, 1953-2020 www.miffy.com

The project title is "Hail, Dick Bruna." Dick Bruna is well known as a picture book author, but he is also an accomplished graphic designer who has had a great influence on those involved in design. His signature simple expressions of lines, colors, and shapes are applied to fashion, and we will be gradually adding more items in line with each coming season.
These items will be on sale at PARCO's "Mitsucal Store Online" and "Port PARCO," among other locations.
Special page URL: https://meetscal.parco.jp/special/miffy
<Products on sale>※Selection ◆"Zero"...The classic line, "lines" and "shapes" are the theme
A square-shaped cut-and-sew inspired by the shape of picture books. Miffy's eyes and mouth are embroidered on the front.
"Zero" cut and sew, white/navy, 2 colors (1 size), 7,500 yen each


・[Exhibition venue exclusive item] From the picture book "Little Bunny's Letter," the "E" design features an illustration of Miffy writing a letter printed on the front, and the title of the picture book in Dutch around the neck on the back. The "embroidery" features an illustration of Miffy embroidered on the chest and Dutch words from the picture book "Little Bunny's Letter" printed on the back.
"Zero" T-shirt Illustration/Embroidery 3,900 yen each
◆"Spring"... Seasonal collection. More colors and items will be added little by little according to the season.
A gingham check dress inspired by Bruna colors. The hem is printed with Dutch words from the picture book "Little Bunny," and Miffy peeks out from the pocket. This item can be worn either front or back, and can also be used as a jacket.
"Haru" Gingham Check Dress
2 colors: Red/Navy (1 size) 18,000 yen each


Designer: Muranaka Kenshiro (Satoichi Design Office)
After working as a designer for an apparel brand, he went independent.宮城県の北端から南端まで、東北本線・陸羽東線を乗り継いで 旅を売りたい方にオススメ English: Currently based in Taketa, Oita Prefecture, he is in charge of the designs for his original brand "MAYFOOL" as well as several other brands.
[Sales locations and schedule] ◆Mitsukaru Store Online From 1st May at 2pm https://meetscal.parco.jp/special/miffy *Special page released on 1st May ◆Mitsukaru Store x New Star stores in Port Parco Shibuya store (4th floor of Shibuya Parco) Ikebukuro store (1st floor of Ikebukuro Parco) Nagoya store (1st basement floor of Nagoya Parco East Building) Shizuoka store (1st floor of Shizuoka Parco) Osaka store (2nd floor of Lucua) Hiroshima store (1st floor of Hiroshima Parco Main Building) Fukuoka store (1st floor of Fukuoka Parco) *Currently closed for the time being, and will be available once the stores reopen. :
◆"Miffy Exhibition Celebrating 65 Years of Birth"
Planned to be held in conjunction with future events.
*Some products may not be available at some venues.
■Basic Exhibition Information
"Miffy Exhibition Celebrating 65 Years of Birth"
Organizer: The Asahi Shimbun Company
Planning cooperation: Dick Bruna Japan, Mercis bv
Cooperation: Fukuinkan Shoten, Kodansha
Nagoya venue
Period: June 20, 2020 - July 19, 2020
Venue: Matsuzakaya Museum of Art, Matsuzakaya Nagoya Store, South Building, 7th Floor (1-16-1 Sakae 3-chome, Naka-ku, Nagoya)
Website: https://matsuzakaya.co.jp/nagoya/museum/
*Due to various circumstances, the exhibition dates may be changed, postponed, or canceled. For the latest information, please visit the official exhibition website (https://miffy65.exhibit.jp/).
Illustrations: Dick Bruna (C)copyright Mercis bv, 1953-2020 www.miffy.com
Click here for company press release details
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