Louis Vuitton embarks on a new creative journey in Web 3.0, where the physical and the digital are seamlessly woven into one material to express creativity and dreams. It's a way for the Maison to create, dream, and craft extraordinary objects. This material is designed to unlock new travel styles and a sense of wonder for the Maison and its clients.
©LOUIS VUITTON
The journey begins with the iconic Louis Vuitton trunk, steeped in history. Since its creation over 160 years ago, the Maison's trunks have evolved into new shapes and materials, becoming a beacon of innovation and creativity. Now, Louis Vuitton is introducing the Maison's first digital trunk, the VIA Treasure Trunk, designed for travelers embarking on new journeys into new dreams and realities, collecting unique pieces along the way. Inspired by the Maison's vision, the design inspires future creative endeavors and challenges. A few weeks after the Digital Trunk's release, the first private keys will be dropped, unlocking the first digital collectibles that connect this exceptional product with digital culture. Starting June 8, 2023, customers can join the waiting list for the VIA Treasure Trunk via a dedicated page on the Louis Vuitton official website. Only a few hundred VIA Treasure Trunks will be available. Priced at ¥5,863,000 (tax included), this product serves as a portal to the world of Louis Vuitton, introducing new, exclusive products and experiences through immersive new drops released throughout the year. The VIA Treasure Trunk is protected for perpetual ownership. Within the VIA world, owners can purchase a private key to unlock new, never-before-seen collectibles. Each collectible is showcased by a digital VIA Treasure Trunk, granting exclusive access to its physical counterpart and an uncharted journey. Louis Vuitton is embarking on this new journey with collectors and innovators, allowing them to experience the world of the Maison. This exclusive collectible journey offers truly limitless possibilities. The world of "VIA" invites owners of the "VIA Treasure Trunk" on a journey full of surprises and mystery, allowing them to discover clues to unforeseen experiences, make connections, expand their horizons, and share the collection with their communities.
Louis Vuitton's first digital trunk, the "VIA Treasure Trunk," will be available on louisvuitton.com in the United States, Canada, France, the United Kingdom, Germany, Japan, and Australia starting June 8th.
@LouisVuitton #LouisVuittonVIA
About Louis Vuitton
Since its founding in 1854, Louis Vuitton has combined innovation and style in distinctive designs, consistently delivering the finest quality. Today, through its travel luggage, bags, accessories, and other products, the brand remains true to the "essence of travel" created by its founder, Louis Vuitton, and is creative, elegant, and practical. The story of Louis Vuitton was shaped by boldness. Respecting tradition, the brand has opened its doors to architects, artists, and designers throughout its history, pioneering fields such as ready-to-wear, shoes, accessories, watches, fine jewelry, and fragrances. These meticulously crafted products are a testament to Louis Vuitton's dedication to craftsmanship.
Contact:
Louis Vuitton Client Service
T 0120 00 1854
©LOUIS VUITTONThe journey begins with the iconic Louis Vuitton trunk, steeped in history. Since its creation over 160 years ago, the Maison's trunks have evolved into new shapes and materials, becoming a beacon of innovation and creativity. Now, Louis Vuitton is introducing the Maison's first digital trunk, the VIA Treasure Trunk, designed for travelers embarking on new journeys into new dreams and realities, collecting unique pieces along the way. Inspired by the Maison's vision, the design inspires future creative endeavors and challenges. A few weeks after the Digital Trunk's release, the first private keys will be dropped, unlocking the first digital collectibles that connect this exceptional product with digital culture. Starting June 8, 2023, customers can join the waiting list for the VIA Treasure Trunk via a dedicated page on the Louis Vuitton official website. Only a few hundred VIA Treasure Trunks will be available. Priced at ¥5,863,000 (tax included), this product serves as a portal to the world of Louis Vuitton, introducing new, exclusive products and experiences through immersive new drops released throughout the year. The VIA Treasure Trunk is protected for perpetual ownership. Within the VIA world, owners can purchase a private key to unlock new, never-before-seen collectibles. Each collectible is showcased by a digital VIA Treasure Trunk, granting exclusive access to its physical counterpart and an uncharted journey. Louis Vuitton is embarking on this new journey with collectors and innovators, allowing them to experience the world of the Maison. This exclusive collectible journey offers truly limitless possibilities. The world of "VIA" invites owners of the "VIA Treasure Trunk" on a journey full of surprises and mystery, allowing them to discover clues to unforeseen experiences, make connections, expand their horizons, and share the collection with their communities.
Louis Vuitton's first digital trunk, the "VIA Treasure Trunk," will be available on louisvuitton.com in the United States, Canada, France, the United Kingdom, Germany, Japan, and Australia starting June 8th.
@LouisVuitton #LouisVuittonVIA
About Louis Vuitton
Since its founding in 1854, Louis Vuitton has combined innovation and style in distinctive designs, consistently delivering the finest quality. Today, through its travel luggage, bags, accessories, and other products, the brand remains true to the "essence of travel" created by its founder, Louis Vuitton, and is creative, elegant, and practical. The story of Louis Vuitton was shaped by boldness. Respecting tradition, the brand has opened its doors to architects, artists, and designers throughout its history, pioneering fields such as ready-to-wear, shoes, accessories, watches, fine jewelry, and fragrances. These meticulously crafted products are a testament to Louis Vuitton's dedication to craftsmanship.
Contact:
Louis Vuitton Client Service
T 0120 00 1854
