Coach is pleased to announce the opening of "On the Pier," an experiential pop-up store inspired by the brand's Spring 2023 runway show and collection. Exploring Coach's American heritage through a next-generation lens, the pop-up will run from May 24th to May 30th at The Stage on the first floor of the Isetan Shinjuku Main Building.

Courtesy of Coach
Reminiscent of the dreamlike set of the Spring 2023 runway, the space recreates a New York pier, transporting visitors to an immersive shopping destination. The pop-up store will feature a lineup of items that highlight Coach's expressive luxury perspective, focused on circularity. The store's installation evokes a sunrise-inspired orange gradient and a nostalgic boardwalk atmosphere, complemented by colored bottles representing empty bottles washed up on shore. It evokes the allure of finding and renewing what's lost.

Continuing Coach's exploration of heritage and craftsmanship through the themes of "circularity" and "many lives," the pop-up store will feature exclusive Spring 2023 styles, including the brand's iconic "Tabby" and "Rogue" bags crafted from patchwork leather and "Regenerative Leather," sourced from farmers who practice regenerative agriculture, which increases carbon absorption by improving soil health and productivity. Additionally, the line of bags and small leather goods features Coach's iconic "C" hardware, made from recycled materials, demonstrating the brand's commitment to helping reduce its impact on the global environment.


【Mitsukoshi Isetan Limited Edition (All prices include tax)】

Courtesy of Coach
Left) Tabby Messenger Bag Patchwork
104,500 yen
H19.5 x W26.5 x D8cm

Right) Tabby Messenger Bag 40 Patchwork
110,000 yen
H29.5 x W39 x D11cm


Courtesy of Coach
Left) Rogue 20 Patchwork
115,500 yen
H17 x W20 x D11.5cm

Right) Rogue Top Handle Patchwork
154,000 yen
H15.5 x W21.5 x D8.5cm


Courtesy of Coach
Top) Tabby Wristlet
49,500 yen
H11 x W18.5 x D3cm

Bottom) Tabby Shoulder Bag 26
86,900 yen
H15 x W26 x D7.5cm


Courtesy of Coach
Left) Rogue 25 Patchwork
143,000 yen
H20 x W25 x D14cm

Right) Ray Tote
H29 x W34 x D14cm





Courtesy of Coach
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About Coach
Coach is a global fashion brand founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, New York, we create beautiful, timeless pieces that allow everyone to be themselves.
Coach is a brand owned by Tapestry, Inc. Tapestry is traded on the New York Stock Exchange under the ticker symbol TPR.