"INNOCENT BLACK ~Innocent Black by COMPOLUX & KEY TO STYLE~," a pop-up shop featuring a selection of items from Seibu Shibuya Store by stylist Takashi Oyamada, active both in Japan and abroad, will be held from November 19th to 25th in the promotion space on the first floor of Seibu Shibuya Store's Building A.


Seibu Shibuya Store has collaborated with many companies under the concept of "Art meets Life," meaning "Bringing more creativity to everyday life." This winter, the store will collaborate with Takashi Oyamada, who works on styling for domestic and international magazines, advertising, catalogs, and artists, with the theme of "innocent black."

Items are selected from "KEY TO STYLE" and "COMPOLUX," Seibu Shibuya's independently curated sales areas that bring together popular domestic and international brands. Also included are two brands: HIDAKA, a fashion brand created by Shun Hidaka, and BODYSONG., which handles not only clothing but also art and design projects. A selection of "innocent black" will showcase new values and the appeal of fashion in black.

The main visual features the popular model Miro, expressing the "purity" hidden within black.