An exciting new shopping experience: "Coach Play@Harajuku" pop-up store opens at Harajuku Hakkakukan

Apr 7, 2023
Coach has opened the "Coach Play@Harajuku" pop-up store at Harajuku Hakkakukan, which will be open for a limited time until August 27th.

Courtesy of Coach
This pop-up store captures the spirit of Coach's hometown of New York with a pop feel that is typical of Harajuku. Enjoy an exciting new shopping experience in a store decorated with colorful installations reminiscent of Playland.

Courtesy of Coach
The “Coach Play @ Harajuku” pop-up store will offer a wide range of the latest dual-gender items, including the popular ”Field Tote” and ”Dakota Bucket Bag”, which combine lightweight canvas with cutely colored refined leather, as well as mini-sized bags, small leather goods, jewelry, and more that are perfect for the upcoming outing season.

Courtesy of Coach
Courtesy of Coach
Field Tote 22 71,500 yen H21 x W22 x D12cm


Courtesy of Coach
Courtesy of Coach
Dakota Bucket Bag 86,900 yen H29 x W34.5 x D15cm


Also, ”Beckoning Cat” and “Daruma” These uniquely Japanese motifs, designed with the brand's signature style, will be available exclusively at this pop-up store. Enjoy taking photos and videos in the playful world of Harajuku. Those who add the official COACH LINE account as a friend will have a chance to win a lucky capsule containing an original message, similar to a fortune slip! Each message contains hints based on Coach's theme of "the courage to live authentically."

Courtesy of Coach
Courtesy of Coach



Event Overview
Name: “Coach Play@Harajuku” Pop-up Store
Date: From Wednesday, April 5, 2023 Sunday, August 27th
Business Hours: 11:00 AM - 8:00 PM *Subject to change due to circumstances.
Venue: Harajuku Hakkakukan
Address: 6-4-1 Jingumae, Shibuya-ku, Tokyo



Follow the official Coach Japan Instagram account here. We will be providing content to help people in Japan deepen their understanding of Coach's craftsmanship and the brand's worldview. Please follow us.
@coach_japan; #CoachJapan


EDITORIAL CREDIT: Coach
IMAGE CREDIT: Courtesy of Coach
SOCIAL MEDIA: @Coach; @coach_japan; #CoachNY; #CoachJapan; #CoachPlay

About Coach
Coach is a global fashion brand founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive, courageous spirit of our hometown, New York, we create beautiful, timeless pieces that inspire everyone to be their true selves. Coach is a Tapestry, Inc. brand. Tapestry is traded on the New York Stock Exchange under the ticker symbol TPR.
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