Prada and adidas have announced a new collaboration project, "Prada for adidas." The first limited-edition collection for men and women will be released worldwide in December.
Prada and adidas are specialists in their respective fields. In this collaboration, they pursue a common goal: innovative use of materials and constant design evolution, while sharing and harmonizing their respective expertise to create organic change.
At their core is the passion of both brands for the world of sport. Adidas's tradition of performance has made it a global icon. Prada's signature style is the fusion of form and function, the coexistence of luxury and practicality, and the ability to play with different ideas simultaneously. Now, these two distinct worlds have come together, strengthened by a shared passion for excellence, opening new doors.
Prada and adidas have also begun exploring the brands' extensive archives. This initiative begins with the launch of two limited-edition "Prada for adidas" models later this year. Drawing on the rich heritage and icons of both brands throughout their histories, these models will celebrate timeless classics. The first collection, for men and women, will be released simultaneously worldwide in December 2019. All limited-edition models will be produced in Italy by Prada.
Also scheduled for release in 2020 is the new Luna Rossa performance sailing shoe. Luna Rossa, the sailing team founded in 1997, was the catalyst for Prada's entry into the America's Cup, the world's most prestigious international yacht race.
Prada and adidas are specialists in their respective fields. In this collaboration, they pursue a common goal: innovative use of materials and constant design evolution, while sharing and harmonizing their respective expertise to create organic change.
At their core is the passion of both brands for the world of sport. Adidas's tradition of performance has made it a global icon. Prada's signature style is the fusion of form and function, the coexistence of luxury and practicality, and the ability to play with different ideas simultaneously. Now, these two distinct worlds have come together, strengthened by a shared passion for excellence, opening new doors.
Prada and adidas have also begun exploring the brands' extensive archives. This initiative begins with the launch of two limited-edition "Prada for adidas" models later this year. Drawing on the rich heritage and icons of both brands throughout their histories, these models will celebrate timeless classics. The first collection, for men and women, will be released simultaneously worldwide in December 2019. All limited-edition models will be produced in Italy by Prada.
Also scheduled for release in 2020 is the new Luna Rossa performance sailing shoe. Luna Rossa, the sailing team founded in 1997, was the catalyst for Prada's entry into the America's Cup, the world's most prestigious international yacht race.
