Shu Uemura's popular lipstick line, Rouge Unlimited, will be releasing a limited edition, energy-filled lipstick called the Flaming Red Collection on January 1, 2020.


Kicking off 2020 for Shu Uemura is "red," the brand's DNA color. Trendy colors, from a dangerously fiery deep red to a heart-pounding orange, are available in limited edition, sleek red packaging. Like a beautiful yet powerful flame, the "Flaming Red" color variations are energetic, passionate, and stimulating.

"Rouge Unlimited Amplified" A RD 141 (3,300 yen)
"Rouge Unlimited Amplified" (3,300 yen) comes in three colors: two limited edition colors and one existing color. From deep red to vibrant vermilion red, the colors are rich and luxurious, like a fiery flame. Create a dramatic look with fiery lips.

"Rouge Unlimited Matte" G M OR 570 (3,300 yen)
"Rouge Unlimited Matte" (3,300 yen) comes in a total of six colors, including four limited edition colors and two existing colors. The velvet matte finish is spiced up with trendy sparkling glitter, creating lips that look deeply blazing.

"Rouge Unlimited Lacquer Shine" (3,300 yen) comes in a total of four colors, including three limited edition colors and one existing color. This eye-catching melting lacquer with a holographic twist creates lips that melt like a heat haze.

Magic Metallic Lip Liner Gold Wow (¥3,000)
Take your makeup skills to the next level with the Magic Metallic Lip Liner (¥3,000), a lip liner sprinkled with sparkle. Skillfully use the two vibrant shades, Gold Wow and Bronze Eau, which emit a sharp, flame-like glow, to create trendy, graphic lips. Gold Wow will be available exclusively at select stores.

All items will be available for a limited time from January 1, 2020.