Shu Uemura collaborates with Pokémon for the 2019 Holiday Collection! Limited-edition 12-color eye palette and lipstick

Release Date:2019.10.18
Sep 1, 2019
Shu Uemura has collaborated with Pokémon to release the 2019 holiday collection, "Shu Uemura x Pokémon Collection." Pre-orders for both the first and second collections began on October 25th, with the first collection releasing on November 1st and the second collection on November 15th. Some items will also be available for pre-sale starting October 18th on the official online store and in select stores.

©2019 Pokémon.
For the 2019 holiday season, Shu Uemura has teamed up with Pokémon, the globally renowned character, to launch a surprise collaboration with the ever-popular Pikachu. The collaboration is called "Pikashu." Pikashu, a favorite of both makeup and Shu Uemura, appears in a dazzling gold appearance with a heart-shaped lightning bolt tail.

"Pikashu Eye Palette - Thunder Shock" (8,000 yen)
©2019 Pokémon.

Three eye palettes with an exciting color lineup inspired by Pikashu and electric packaging that will draw you in.

"Pikashu Eye Palette - Thunder Shock" (8,000 yen) is an eye palette that combines 10 limited edition colors and two existing colors for a total of 12 colors, ranging from a trendy, adorable red, a chic berry nuance, and a playful yellow inspired by thunder. It creates an edgy, alluring and shocking look.

"Pikashu Eye Palette - Mystical Purple" (7,400 yen)
©2019 Pokémon.

The "Pikashu Eye Palette Brick Blast" (7,500 yen) eye palette set includes 9 colors, including 7 limited edition colors and 2 existing colors, and takes retro brick colors to the next level with a holiday feel, from fashionable orange to festive gold and bronze. The Pikashu Eye Palette Mystical Purple (7,500 yen), which also contains nine colors, features live berry and mysterious purple tones that match the cool shades, along with other bold colors. All three types of eye palettes will be available for a limited time only on November 1st.

Rouge Unlimited Amplified A RD 163 Flame Thrower (3,300 yen)
©2019 Pokémon.

Rouge Unlimited now comes in three iconic textures, with playful yet bold color variations.

The rich-textured Rouge Unlimited Amplified (3,300 yen) comes in two colors with flame-like bold colors that spark even more vividly, creating an exciting and energetic look. "Rouge Unlimited Amplified Matte" (3,300 yen) comes in two adventurous colors that are playful yet assertive, creating an exciting and energetic look, while "Rouge Unlimited Lacquer Shine" (3,300 yen) comes in two feminine colors that exude a sophisticated look. Both will be available only on November 1st.

"Catch 'Em All Pikashu Mini Lip Coffret" (6,500 yen)
©2019 Pokémon.

"Catch 'Em All Pikashu Mini Lip Coffret" (6,500 yen) is a travel-sized mini lip set that's perfect for carrying around, and is the brand's first mini-sized lip set. This item, which allows you to get your hands on some of the most popular colors from the "Rouge Unlimited Matte" series, will only be available on the official online store and in select stores. It will be available on the official online store from October 18th.

"Ultime8™ Sublime Beauty Cleansing Oil" (450mL 11,500 yen)
©2019 Pokémon.

There's also a wide selection of skincare items. The best-selling item, "Ultime8™ Sublime Beauty Cleansing Oil" (150mL 4,600 yen, 450mL 11,500 yen), will be available in a limited edition bottle with a playful design featuring Pikashu, starting November 1st.

The "Reset Tint Lip Remover" (3,200 yen), a 3-in-1 tint lip remover with remove, peel, and moisturize functions that leads to lips that look great with makeup, will also be released in a limited edition package on November 15th. Reset your mind and take on the beauty battle.

"Reset Tint Lip Remover" (3,200 yen)
©2019 Pokémon.

The popular cleansing oil is now available in a travel size, the "Catch 'Em All Pikashu Cleansing Oil Kit" (4,200 yen), and is only available online and in select stores. The set includes 50mL bottles of Ultime8 Sublime Beauty Cleansing Oil, A/O+P.M. Clear Youth Radiant Cleansing Oil, Fresh Clear Sakura Cleansing Oil with Sakura Scent, and Blanc Chroma Light & Polish Cleansing Oil. It will be available on the official online store from October 18th.

"Pikashu Glow-On Duo Palette" Coral Spark (4,900 yen)
©2019 Pokémon.

"Pikashu Glow-On Duo Palette" (4,900 yen), a two-shade blush palette set inspired by Pikashu's iconic cheeks, will be available for a limited time from November 15th. The coral and peach blushes give a natural, rosy glow, leaving your skin looking fresh and radiant, as if emitting a beam of light.

"Hard Formula" Sticker Brown (2,600 yen)
©2019 Pokémon.

The brand's iconic, long-selling, naginata-shaped eyebrow pencil, "Hard Formula" (2,600 yen), will also be available in limited edition packaging from November 1st. Steal the spotlight on your adventure with the perfect eyebrow look.

In addition, the "Pedal 55 Foundation Brush" (6,000 yen) will be released on November 1st, while the "Pikashu Premium Brush Set" (6,500 yen), "Catch 'em All Pikashu Premium Makeup Box" (28,000 yen), and "Electric Gold Pikashu Premium Eyelash Curler" (2,000 yen) will be released in limited edition packaging on November 15th.

編集部
  • "Pikashu Eye Palette Thunder Shock" (8,000 yen)
  • "Pikashu Eye Palette Thunder Shock" (8,000 yen)
  • "Pikashu Eye Palette Thunder Shock" (8,000 yen)
  • "Pikashu Eye Palette Brick Blast" (7,500 yen)
  • "Pikashu Eye Palette Brick Blast" (7,400 yen)
  • "Pikashu Eye Palette Brick Blast" (7,400 yen)
  • "Pikashu Eye Palette Mystical Purple" (7,500 yen)
  • "Pikashu Eye Palette Mystical Purple" (7,400 yen)
  • "Pikashu Eye Palette Mystical Purple" (7,400 yen)
  • "Rouge Unlimited Amplified" (3,300 yen)
  • "Rouge Unlimited Amplified" A RD 163 Flame Thrower (3,300 yen)
  • "Rouge Unlimited Amplified" Pumpkin Buzz (3,300 yen)
  • "Rouge Unlimited Amplified Matte" (3,300 yen)
  • "Rouge Unlimited Amplified Matte" Crimson Spin (3,300 yen)
  • "Rouge Unlimited Amplified Matte" AM OR 570 Orange Thunderbolt (3,300 yen)
  • "Rouge Unlimited Lacquer Shine" (3,300 yen)
  • "Rouge Unlimited Lacquer Shine" Volt Burgundy (3,300 yen)
  • Rouge Unlimited Lacquer Shine Rosy Shot (3,300 yen)
  • "Catch 'em All Pikashu Mini Lip Coffret" (6,500 yen)
  • "Catch 'em All Pikashu Mini Lip Coffret" (6,500 yen)
  • "Catch 'em All Pikashu Mini Lip Coffret" (6,500 yen)
  • "Catch 'em All Pikashu Mini Lip Coffret" (6,500 yen)
  • "Catch 'em All Pikashu Mini Lip Coffret" (6,500 yen)
  • "Catch 'em All Pikashu Mini Lip Coffret" (6,500 yen)
  • "Catch 'em All Pikashu Mini Lip Coffret" (6,500 yen)
  • Ultime8∞ Sublime Beauty Cleansing Oil (150mL, 4,600 yen)
  • Ultime8∞ Sublime Beauty Cleansing Oil (150mL, 4,600 yen)
  • Ultime8∞ Sublime Beauty Cleansing Oil (450mL, 11,500 yen)
  • Ultime8∞ Sublime Beauty Cleansing Oil (450mL, 11,500 yen)
  • "Reset Tint Lip Remover" (3,200 yen)
  • "Catch 'em All Pikashu Cleansing Oil Kit" (4,200 yen)
  • Pikashu Glow-On Duo Palette Coral Spark (4,900 yen)
  • Pikashu Glow-On Duo Palette in Coral Spark (4,900 yen)
  • Pikashu Glow-On Duo Palette Peach Beam (4,900 yen)
  • Pikashu Glow-On Duo Palette - Peach Beam (4,900 yen)
  • "Hard Formula" Seal Brown (2,600 yen)
  • Not for sale
  • "Pedal 55 Foundation Brush" (6,000 yen)
  • "Pedal 55 Foundation Brush" (6,000 yen)
  • "Pikashu Premium Brush Set" (6,500 yen)
  • "Pikashu Premium Brush Set" (6,500 yen)
  • "Catch 'em All Pikashu Premium Makeup Box" (28,000 yen)
  • "Electric Gold Pikashu Premium Eyelash Curler" (2,000 yen)
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