In a world where traveling freely has become difficult, it is the power of creation that brings joy and hope to our daily lives as we encounter the unknown. The 11th installment of FASHION HEADLINE's creator series, "Our Fashion Story," features Maison Margiela. Following on from Fall/Winter 2022, Maison Margiela's Spring/Summer 2023 "Avant Premiere Collection" reflects the house's new code, "Inverted Snobbery," proposed by Creative Director John Galliano. While referencing sophisticated haute couture and tailoring techniques, materials, and ideas, it elevates familiar, humble tools and everyday items, offering a new interpretation of everyday customs and conventional bourgeois concepts.

This time, we bring you "Maison Margiela x Daily Routine," a fashion story created by photographer Kasahara Hidenobu, expanding on the key concept of "everyday life" introduced in the Spring/Summer 2011 Avant-Première collection, with the theme "Find fun and happiness even in your everyday routine!"




Our Fashion Story_vol.11 / photo by Hidenobu Kasahara ©︎FASHION HEADLINE

Our Fashion Story
vol.11

Maison Margiela
×
Daily Routine

Our Fashion Story_vol.11 / photo by Hidenobu Kasahara ©︎FASHION HEADLINE



Cardigan 232,100 yen (tax included)
Tops 128,700 yen (tax included)
Skirt 82,500 yen (tax included)
Bag 160,600 yen (tax included)




Our Fashion Story_vol.11 / photo by Hidenobu Kasahara ©︎FASHION HEADLINE

Our Fashion Story_vol.11 / photo by Hidenobu Kasahara ©︎FASHION HEADLINE

Tops 232,100 yen (tax included)
Skirt 214,500 yen (tax included)
Shoes: 156,200 yen (tax included)



Our Fashion Story_vol.11 / photo by Hidenobu Kasahara ©︎FASHION HEADLINE

Bag: 160,600 yen (tax included)




Our Fashion Story_vol.11 / photo by Hidenobu Kasahara ©︎FASHION HEADLINE

Tops 232,100 yen (tax included)
Skirt 82,500 yen (tax included)
Earrings 59,400 yen (tax included)
Shoes 145,200 yen (tax included)





Our Fashion Story_vol.11 / photo by Hidenobu Kasahara ©︎FASHION HEADLINE

Tops 232,100 yen (tax included)
Skirt 118,800 yen (tax included)
Earrings 59,400 yen (tax included)
Shoes 156,200 yen (tax included)





https://youtu.be/cSmFlAv6AXo






Maison Margiela
Maison Margiela is a fashion brand founded in Paris by Martin Margiela in 1988. John Galliano was appointed creative director in 2014. From haute couture to ready-to-wear for both men and women, leather goods, shoes, accessories, and fragrances, the brand communicates its creativity through authenticity, anonymity, and reconception.



《Our Fashion Story vol.11：Staff Credit》
Photographs & Styling : Hidenobu Kasahara
Hair : Hiroko Matsuo
Make-up : Kotomi
Model : Holly Nicole
Art Direction & Movie : Hidenobu Kasahara


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