Amplitude's summer collection is here! Healthy and playful summer makeup

Event Date:2019.05.29
May 20, 2019
Amplitude, whose creative director is makeup artist RUMIKO, will release its summer cosmetics collection on May 29th.

The collection features makeup items in refreshing summer colors that evoke the sparkle of a breeze blowing through a meadow or the light on the water's surface at the beach. The lineup includes 22 products in five items to add a touch of summery glamour to your mature look. These include Conspicuous Cream Eyes (limited quantity), which combines a soufflé-like texture with a silky smooth and powdery finish; Conspicuous Cream Cheeks, which has a new texture that instantly transforms into powder when applied to the skin; Extra Long Mascara, which has a water-resistant formula that can withstand sweat and water; Sublime Lip Gloss N (limited quantity), which creates a translucent look with a beautiful luster; and Conspicuous Nail Colour (limited quantity, some products) which captivates with its cool, dazzling shine.



Conspicuous Cream Eyes, 5 colors, ¥4,000 (Limited quantities available)
"Conspicuous Cream Eyes" 01 Gold (Limited quantities available)

"Conspicuous Cream Eyes" 02 Pink Beige (Limited Quantity)

In addition to the above, three other colors are also available: 03 Gray, 04 Blue, and 05 Brown.

Conspicuous Cream Eyes creates striking eyes with sparkle that blends into the eyelids.

This summer-only cream eyeshadow combines a light and moist texture like a soufflé with a silky smooth and powdery finish. It delivers clear color and sophisticated radiance befitting mature eyelids, creating eyes that radiate intelligent sensuality with every blink and shift of gaze.


Conspicuous Cream Cheeks (5 colors) ¥4,000
Conspicuous Cream Cheeks 02 Coral Pink

Conspicuous Cream Cheeks 01 Beige Pink


Conspicuous Cream Cheeks is a cream cheek that gently lifts the skin with a vibrant, healthy glow, flattering the mature bone structure.

This cream cheek instantly transforms into powder when applied and spreads softly over the skin, creating a new texture. It comes in five shades, allowing for a wide range of expression, including natural beige, clear pink and orange, and a brown gold that suits summer skin. Its exquisite "translucent finish" doesn't look out of place on mature skin, achieving sophisticated and healthy beauty.


Sublime Lip Gloss N, 6 colors, ¥3,300 (Limited quantities available)

"Sublime Lip Gloss N" 06 Silver (Limited quantities available)

"Sublime Lip Gloss N" 01 Pink (Limited Quantity)

In addition to the above, four other colors are also available: 02 Orange, 03 Orange Red, 04 Cherry Red, and 05 Rose.

Sublime Lip Gloss N is a lip gloss exclusive to this summer that delivers vibrant color with just one stroke, creating a beautiful sheen with a "translucent" finish. Developed with a focus on staying power on the lips, it creates a plump, three-dimensional look and resists smudging. Formulated with moisturizing ingredients such as collagen, it provides long-lasting moisture while maintaining a comfortable, weightless, and sticky feel.


Amplitude Conspicuous Nail Color: 3 New Colors, ¥3,500 (15 Blue only, limited edition)

"Conspicuous Nail Color" 15 Blue (Limited edition only)

In addition to the above, two other colors are available.

"Conspicuous Nail Color" is a cool nail color with a dazzling shine. The secret to its "translucent" color is its formula, packed with color pearls in a clear base. A luxurious blend of large glitter and glass pearls creates complex hues and a deep, radiant shine. Available in three gorgeous colors, these mascara shades look stunning whether applied alone, layered, or combined with other shades.

Extra Long Mascara - 3 colors, ¥4,200
"Extra Long Mascara" 01 Black

In addition to the above, two other colors are available.

"Extra Long Mascara" creates delicate length and a beautiful curl, creating a gorgeous, blooming look for your eyes. Ample length, beautifully neat all the way to the ends, clear, individually separated lashes, and powerful curl. Blended with two types of fiber of different lengths, the fibers are continuously poured onto the lashes to achieve gorgeous length. Wax with excellent curl retention keeps the curl beautifully all day long. Water-resistant formula that can withstand water and sweat.


Get Amplitude's summer collection and enjoy healthy and playful summer makeup! 

For more details on the collection, visit the brand's official website (https://www.amplitude-beauty.com).



編集部
  • Amplitude Conspicuous Cream Eyes 01 Gold Limited Quantity 4,000 yen
  • Amplitude Conspicuous Cream Eyes 02 Pink Beige Limited Quantity 4,000 yen
  • Amplitude Conspicuous Cream Eyes 03 Gray Limited Quantity 4,000 yen
  • Amplitude Conspicuous Cream Eyes 04 Blue Limited Quantity 4,000 yen
  • Amplitude Conspicuous Cream Eyes 05 Brown Limited Quantity 4,000 yen
  • Amplitude Conspicuous Cream Cheeks 01 Beige Pink 4,000 yen
  • Amplitude Conspicuous Cream Cheeks 02 Coral Pink 4,000 yen
  • Amplitude Conspicuous Cream Cheeks 03 Orange 4,000 yen
  • Amplitude Conspicuous Cream Cheeks 04 Rose Pink 4,000 yen
  • Amplitude Conspicuous Cream Cheeks 05 Brown Gold 4,000 yen
  • Amplitude Sublime Lip Gloss N 06 Silver Limited Quantity 3,300 yen
  • Amplitude Sublime Lip Gloss N 01 Pink Limited Quantity 3,300 yen
  • Amplitude Sublime Lip Gloss N 02 Orange Limited Quantity 3,300 yen
  • Amplitude Sublime Lip Gloss N 03 Orange Red Limited Quantity 3,300 yen
  • Amplitude Sublime Lip Gloss N 04 Cherry Red Limited Quantity 3,300 yen
  • Amplitude Sublime Lip Gloss N 05 Rose Limited Quantity 3,300 yen
  • Amplitude Conspicuous Nail Color 15 Blue (limited quantity only) (2 other colors) 3,500 yen
  • Amplitude Extra Long Mascara 01 Black (and two other colors) 4,200 yen
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