MAC will release a special limited-time package commemorating the 25th anniversary of the launch of its Viva Glam lipstick on May 7th.
Viva Glam was launched in 1994 with an image of drag queen icon RuPaul wearing dazzling red leather boots and a corset, along with the slogan, "I am the M·A·C Girl!" Since its launch, all sales have been donated to the M·A·C AIDS Foundation, continuing to support those living with HIV/AIDS.
"Viva Glam" (3,000 yen)
The special packaging released this time features a striking, sparkling red design reminiscent of the costume worn by RuPaul in the initial launch visuals. The matte texture and high color payoff create captivating lips. In addition, to mark this launch, the M A C AIDS Fund will be renamed the M A C Viva Glam Fund, and the company will continue to support women, girls, and LGBTQ people.
Viva Glam was launched in 1994 with an image of drag queen icon RuPaul wearing dazzling red leather boots and a corset, along with the slogan, "I am the M·A·C Girl!" Since its launch, all sales have been donated to the M·A·C AIDS Foundation, continuing to support those living with HIV/AIDS.
"Viva Glam" (3,000 yen)The special packaging released this time features a striking, sparkling red design reminiscent of the costume worn by RuPaul in the initial launch visuals. The matte texture and high color payoff create captivating lips. In addition, to mark this launch, the M A C AIDS Fund will be renamed the M A C Viva Glam Fund, and the company will continue to support women, girls, and LGBTQ people.
![Visit Japan's power spots with scents from the comfort of your own home during Golden Week [EDITOR'S BLOG]](https://wrqc9vvfhu8e.global.ssl.fastly.net/api/image/crop/380x380/images/upload/2019/04/b43293346317220e0590129228c49a0e.jpg)
