Hiroshi Fujiwara x Pokémon's "THUNDERBOLT PROJECT" restarts. The world's first Pikachu mascot is released.

Event Date:2019.04.06
Apr 1, 2019
THUNDERBOLT PROJECT, a joint project between Fujiwara Hiroshi and Pokémon, has announced its relaunch. New items will be released at all DOVER STREET MARKET stores on April 6th.



The project, which launched in October 2018, had presentations at HYPEFEST and Amazon Fashion Week TOKYO, before attracting a great deal of attention when its first pop-up in Japan was held at THE CONVENI in Ginza.

This time, in addition to DOVER STREET MARKET-exclusive T-shirts and hoodies, an original mascot based on the Pikachu plush toy that caused a stir last time despite being a non-sale item will be sold for the first time worldwide.


At DOVER STREET MARKET GINZA, items will be sold by lottery online. For details on entry, including how to enter, please check the DOVER STREET MARKET GINZA website and the announcement on the official "THUNDERBOLT PROJECT" Instagram.

In addition to selling in-store at DOVER STREET MARKET GINZA, the products will also be on sale at the DOVER STREET MARKET GINZA E-SHOP from 11am on April 6th.
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