A pop-up store for Yves Saint Laurent Beauté will open on the first floor of the main building of Omotesando Hills on February 27th. For four days starting March 7th, an event called "Volupté Land" will be held, where visitors can fully experience the world of YSL's iconic lipstick, "Volupté."
The opening event, "Volupté Land," will be themed around an amusement park and decorated with the iconic "black heart" motif of the new "Volupté Plump in Color." Visitors can collect black heart tickets to participate in a variety of attractions. Other plans include balloon gifts and DJ performances by AMIAYA and Licaxxx over the weekend.
The pop-up store, opening on February 27th, will feature a lineup of Yves Saint Laurent Beaute's new spring 2019 collection. The theme will change each season, and content will be planned that allows you to experience the latest in beauty. Enjoy spring fashion at this playful, pink amusement park and pop-up store for four days only!
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The opening event, "Volupté Land," will be themed around an amusement park and decorated with the iconic "black heart" motif of the new "Volupté Plump in Color." Visitors can collect black heart tickets to participate in a variety of attractions. Other plans include balloon gifts and DJ performances by AMIAYA and Licaxxx over the weekend.
The pop-up store, opening on February 27th, will feature a lineup of Yves Saint Laurent Beaute's new spring 2019 collection. The theme will change each season, and content will be planned that allows you to experience the latest in beauty. Enjoy spring fashion at this playful, pink amusement park and pop-up store for four days only!
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【Event Information】
VOLUPTE LAND
Dates: March 7th - March 10th
Venue: Omotesando Hills Main Building 1F Yves Saint Laurent Beaute POP-UP STORE & Grand Staircase
Address: 4-12-10 Jingumae, Shibuya-ku, Tokyo
Hours: 11:00 AM - 9:00 PM (until 8:00 PM on the 10th)
Free admission
Event hashtags: "#VOLUPTELAND" "#VOLUPTEPLUMPINCOLOR"
MUSIC GUESTS
March 9th 6:00 PM - 7:00 PM AMIAYA
March 10th 5:00 PM - 6:00 PM Licaxxx
*During the period, a special event with a secret guest appearance will be held!
Yves Saint Laurent Beaute POP-UP STORE
Dates: From February 27th
Venue: Omotesando Hills Main Building 1F
Time: 11:00 - 21:00 (Until 20:00 on Sundays)
VOLUPTE LAND
Dates: March 7th - March 10th
Venue: Omotesando Hills Main Building 1F Yves Saint Laurent Beaute POP-UP STORE & Grand Staircase
Address: 4-12-10 Jingumae, Shibuya-ku, Tokyo
Hours: 11:00 AM - 9:00 PM (until 8:00 PM on the 10th)
Free admission
Event hashtags: "#VOLUPTELAND" "#VOLUPTEPLUMPINCOLOR"
MUSIC GUESTS
March 9th 6:00 PM - 7:00 PM AMIAYA
March 10th 5:00 PM - 6:00 PM Licaxxx
*During the period, a special event with a secret guest appearance will be held!
Yves Saint Laurent Beaute POP-UP STORE
Dates: From February 27th
Venue: Omotesando Hills Main Building 1F
Time: 11:00 - 21:00 (Until 20:00 on Sundays)
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