Loro Piana will host a Holiday Collection pop-up store at the Isetan Shinjuku store for one week starting December 7th. The collection, which evokes the spirit of enjoying nature and overflowing with vitality, whether at a ski resort or in the city, embodies the sporty, active attitude that is essential to the Loro Piana spirit.


The pop-up store will feature the full lineup of the men's and women's Holiday Collection, from apparel to accessories. Centered around cashmere and shearling, the collection offers soft, enveloping textures, natural colors, and luxurious outfits perfect for snow, with white denim pants as its signature style.


The women's wardrobe includes technical jackets and vests, blousons in shearling and cashmere fur, and long coats. Knitted ponchos, jacquard jumpers, turtlenecks, dynamic crew neck sweaters, and hooded scarves are paired with cotton trousers and wool leggings. The same goes for men's wear, with wool icer jackets, cashmere blousons, cashmere and shearling overshirts, knit bombers and statement high-neck pullovers coordinated with cotton denim trousers.


Accessories include shearling boots, calfskin and cashmere fur snow boots, mountain boots with white soles and men's snow boots in baby cashmere and calfskin. The Sagea Tote Bag and Extra Pocket are crafted in cash fur for a mountain-inspired look, while the Sagea Happy Day is crafted in cash storm with a contrasting, supple leather.


The color palette mixes cool tones of baby blue, snow, and berry blue with warmer hues of cashier, marzipan white, melba cream, fancy cappuccino, and white. Reflecting the outdoor spirit, the collection features warm, enveloping textures, including cashmere coarse hair, cashmere, cashmere/silk, baby cashmere, cash fur, and shearling.

Exclusive items will also be available at the pop-up store. This 100% cashmere beanie features the iconic "Mountain" logo, a signature element of the holiday collection. It's soft to the touch and offers excellent warmth. Available in two colors, white and navy, it complements a sporty style.


Beanie ¥59,400 (tax included)
All Loro Piana stores, including the pop-up store, are offering a personalization service (initial embroidery) for cashmere stoles, including the iconic Grande Unita, for a limited time until the end of February 2023. At the Loro Piana Ginza store, you will receive your personalized scarf approximately one hour after ordering. Choose from approximately 50 colors to create a luxuriously soft cashmere stole, perfect as a gift for yourself or a loved one. We offer personalized gifts with initials inscribed in a custom font.