After 10 years since its launch in 2012, Louis Vuitton is once again collaborating with contemporary artist Yayoi Kusama.

The extensive and intricate collection, spanning ready-to-wear, bags, shoes, accessories, luggage & trunks, and fragrances, is divided into two parts, encompassing both the women's and men's worlds. The first part will be released in Japan and China on January 1, 2023, followed by a global rollout from January 6. The second part will be available in Louis Vuitton stores from March 31, 2023.

ⒸLOUIS VUITTON, DAICI ANO
This collaboration will be unfolded in a fully immersive visual landscape, from window displays to pop-up stores and 3D video outdoor advertising, as well as an AR experience, a game app, and an advertising campaign featuring the collaboration.

In addition, to commemorate the launch, exclusive motifs and content will take over the streets of Tokyo from November 29th.

{Major activations and periods}
● Shinjuku 3D video advertising
Period: November 29th - December 7th, 2022

● Shibuya Scramble Crossing
Period: November 29th - December 5th, 2022

● Tokyo Station Gyoko-dori skating rink + LV Fish Cafe (AR)
Period: November 30th - December 25th, 2022

● Tokyo Station Gyoko-dori installation (AR)
Period: November 30th - December 25th, 2022

● Zojoji Temple (AR)
Period: November 30th - December 5th, 2022

● Prince Shiba Park installation (AR)
Period: November 30th - December 29th, 2022

● Tokyo Tower (AR)
Period: November 30th, December 16th - 18th, 2022

*(AR) You can enjoy augmented reality.
*The content and dates may be subject to change.
*For the latest information, please visit the official Louis Vuitton website.

Contact:
Louis Vuitton Client Service T 0120 00 1854


About Louis Vuitton
Since its founding in 1854, Louis Vuitton has continued to offer distinctive designs that combine innovation and style, always at the finest quality. Today, through its travel luggage, bags, accessories, and other products, the brand remains faithful to the spirit of "the essence of travel" created by its founder, Louis Vuitton, which is creative, elegant, and practical. The story of Louis Vuitton was shaped by boldness. Respecting tradition, the brand has opened its doors to architects, artists, and designers throughout its history, pioneering fields such as ready-to-wear, shoes, accessories, watches, fine jewelry, and fragrances. These meticulously crafted products are testament to Louis Vuitton's dedication to craftsmanship.