THREE debuts new oil serum and a "baby & kids" line that can be used from birth

Oct 2, 2018
THREE has debuted a new oil-based beauty serum and a holistic care line for infants and young children.
"Aming Facial Oil Essence" (28ml/13,500 yen)
"Aming Facial Oil Essence" (28ml/13,500 yen), which will be released on October 3rd, is an oil-based beauty serum from "AIMING," the anti-aging care line launched in 2017 for the "unstable" generation. Emming's unique blend of essential oils, centered around fennel oil and including geranium and rose essential oils, is richly formulated with moisturizing and emollient ingredients with different functions and properties, such as licorice root extract and althea root extract, to achieve a rapid absorption that defies the image of oil, while achieving the synergistic moisturizing and protective powers unique to oil.

While pursuing the perfection of a treatment serum, this well-balanced oil essence also focuses on functionality that allows it to be used as a booster serum. It spreads smoothly while releasing a sensual, spicy fragrance that resonates with your instincts, blending into the skin as if it were one with it. It replenishes the barriers of each layer to prevent roughness, leading to supple, bouncy skin with a translucent appearance.


"Baby & Kids Starter Kit" (4,200 yen)
The "Baby & Kids" line, which can be used for infants and toddlers from the age of 0, went on sale on November 7th. Taking into consideration the skin of modern infants, which can become sensitive due to their environment and lifestyle, the three skincare items are made from 99-100% natural ingredients and have been repeatedly tested to confirm their safety, earning them certification from Ecocert, one of the world's most authoritative organic certification organizations. "Baby & Kids Skin Pure Soap" (80g/2,800 yen) is a 100% natural cream soap made with luxurious moisturizing and protective botanical oils and extracts. Its moisturizing, creamy lather is gentle on even baby skin, which tends to become dry. It thoroughly removes dirt while protecting the stratum corneum's barrier, leaving skin fresh, moisturized, and soft. "Baby & Kids Milky Emulsion" (150ml/3,500 yen) is a full-body emulsion with a stress-free, comfortable texture and a fresh, naturally derived fragrance, making skin-to-skin time with your baby a blissful experience. Botanical oils and extracts moisturize by filling in the gaps in the stratum corneum, preventing dryness and keeping the skin moist. "Baby & Kids UV Milk" (50g/3,500 yen) is a sunscreen emulsion free of UV absorbers. Because it leaves no white residue, it can be quickly applied not only to the face, hands, and feet, but also to the entire body. Furthermore, naturally derived scattering agents block UV rays, preventing skin damage while preserving moisture and maintaining healthy skin. With SPF30 and PA+++, it also provides ample protection against UV rays in everyday life. Also available is a "Baby & Kids Starter Kit" (4,200 yen) containing trial sizes of the three products in a limited edition gift box. The "Baby & Kids" line will be available for pre-sale from October 3rd at Three's official online store, Three Aoyama, Isetan Shinjuku Main Store, and Hankyu Umeda Main Store.
Akiko Hanazawa
  • "Eming Facial Oil Essence" (28ml/13,500 yen)
  • "Baby & Kids Skin Pure Soap" (80g/2,800 yen)
  • "Baby & Kids Milky Emulsion" (150ml/3,500 yen)
  • "Baby & Kids UV Milk" (50g/3,500 yen)
  • "Baby & Kids Starter Kit" (4,200 yen)
Back to Top