Amazon Fashion will be holding Amazon Fashion Week TOKYO from October 15th to 20th. The full details of the program that will be held during the event, "Amazon Fashion “AT TOKYO”," have been revealed.
This year marks the fourth year of "AT TOKYO," and six brands have been confirmed to participate: ANREALAGE, Lautashi, N.HOOLYWOOD, SKOLOCT, as well as BED j.w. FORD and CHRISTIAN DADA, who will be holding a joint show titled "RE:ACTION." This time, the event is structured around three themes: "EVENT," "BRAND STORE," and "MY AMAZON." In "EVENT," Skolocto will present his work as an artist, while ANREALAGE's collection will feature music by "NF," led by Sakanaction's Ichiro Yamaguchi, and direction by Rhizomatiks Research. Lautasee will collaborate with media artist Yoichi Ochiai and sound artist KAITO SAKUMA a.k.a BATIC, while N.Hollywood will unveil a new collection including unreleased special pieces.
N. Hollywood
The "BRAND STORE" will start selling special items exclusive to "AT TOKYO" from October 15th, from participating brands. In addition to items from this year's participating brands, new items from previous participating brands will also be available for purchase. Product details and sales schedules will be updated regularly on the "AT TOKYO" website (http://www.amazon.co.jp/ATTOKYO).
In "MY AMAZON," designers and influencers active in Tokyo recommend items from Amazon.co.jp's selection of fashion, books, movies, home appliances and more that are essential to their lifestyles. The company also plans to release a special playlist featuring songs selected from the subscription music streaming service Amazon Music Unlimited.
This year marks the fourth year of "AT TOKYO," and six brands have been confirmed to participate: ANREALAGE, Lautashi, N.HOOLYWOOD, SKOLOCT, as well as BED j.w. FORD and CHRISTIAN DADA, who will be holding a joint show titled "RE:ACTION." This time, the event is structured around three themes: "EVENT," "BRAND STORE," and "MY AMAZON." In "EVENT," Skolocto will present his work as an artist, while ANREALAGE's collection will feature music by "NF," led by Sakanaction's Ichiro Yamaguchi, and direction by Rhizomatiks Research. Lautasee will collaborate with media artist Yoichi Ochiai and sound artist KAITO SAKUMA a.k.a BATIC, while N.Hollywood will unveil a new collection including unreleased special pieces.
N. HollywoodThe "BRAND STORE" will start selling special items exclusive to "AT TOKYO" from October 15th, from participating brands. In addition to items from this year's participating brands, new items from previous participating brands will also be available for purchase. Product details and sales schedules will be updated regularly on the "AT TOKYO" website (http://www.amazon.co.jp/ATTOKYO).
In "MY AMAZON," designers and influencers active in Tokyo recommend items from Amazon.co.jp's selection of fashion, books, movies, home appliances and more that are essential to their lifestyles. The company also plans to release a special playlist featuring songs selected from the subscription music streaming service Amazon Music Unlimited.
