Eyewear brand Zoff will release its "I'M ANDY WARHOL" collaboration series, inspired by Andy Warhol, in nine styles and 47 colors, at Zoff stores, online store, and elsewhere from September 14th.
Andy Warhol created works using well-known people and symbols, and led the subsequent rise of Pop Art. This collaborative project, in partnership with the Andy Warhol Foundation, was born out of respect for Warhol's innovation and achievements in the art world, and Zoff's desire for eyewear to be a fashion item that can be easily enjoyed to suit the season, fashion, and mood.
The theme of this collection is one of Andy Warhol's many famous quotes, "In the future everybody will be world famous for fifteen minutes." This quote embodies the meaning of Zoff's brand theme, "EYE am a HERO," and the "I'M ANDY WARHOL" series was born as eyewear in which "everyone can be the star." This message is printed on the series along with Warhol's signature. The stud design also incorporates the double quotation mark ("") as an icon.
This series features 47 unique products across three lines: "Silver Factory" (9,000-12,000 yen) - 16 types in 4 styles, "Silk Screen" (7,500 yen) - 16 types in 2 styles, and "Self-Portrait" (7,000 yen) - 15 types in 3 styles. Warhol's personality, works, background, history, style, and ideas are expressed in various forms in the designs. The price of all glasses includes the standard lens. An original case and glasses cloth are also included. "Silver Factory" and "Self Portrait" will go on sale on September 14th, and "Silkscreen" on September 28th at Zoff stores (excluding outlet stores), the Zoff online store, the Zoff Rakuten Ichiba store, ZOZOTOWN, and other locations. Customers who purchase this series will also receive an original collaboration shopper bag on a first-come, first-served basis. Shopper patterns cannot be selected, and designs vary by store.
Andy Warhol created works using well-known people and symbols, and led the subsequent rise of Pop Art. This collaborative project, in partnership with the Andy Warhol Foundation, was born out of respect for Warhol's innovation and achievements in the art world, and Zoff's desire for eyewear to be a fashion item that can be easily enjoyed to suit the season, fashion, and mood.
The theme of this collection is one of Andy Warhol's many famous quotes, "In the future everybody will be world famous for fifteen minutes." This quote embodies the meaning of Zoff's brand theme, "EYE am a HERO," and the "I'M ANDY WARHOL" series was born as eyewear in which "everyone can be the star." This message is printed on the series along with Warhol's signature. The stud design also incorporates the double quotation mark ("") as an icon.
This series features 47 unique products across three lines: "Silver Factory" (9,000-12,000 yen) - 16 types in 4 styles, "Silk Screen" (7,500 yen) - 16 types in 2 styles, and "Self-Portrait" (7,000 yen) - 15 types in 3 styles. Warhol's personality, works, background, history, style, and ideas are expressed in various forms in the designs. The price of all glasses includes the standard lens. An original case and glasses cloth are also included. "Silver Factory" and "Self Portrait" will go on sale on September 14th, and "Silkscreen" on September 28th at Zoff stores (excluding outlet stores), the Zoff online store, the Zoff Rakuten Ichiba store, ZOZOTOWN, and other locations. Customers who purchase this series will also receive an original collaboration shopper bag on a first-come, first-served basis. Shopper patterns cannot be selected, and designs vary by store.
