MUVEIL has announced a collaboration collection with Peter Rabbit™ called "I ♥ PETER RABBIT™". The first collection, "Summer in the Lake District", will be on display at GALLERY MUVEIL from July 27th to August 26th.

Beatrix Potter's Peter Rabbit™ series of picture books is set in the lush natural surroundings of England's Lake District. Muveil designer Michiko Nakayama encountered the series as a child and, even at a young age, was captivated by the beautiful watercolor illustrations of the book, depicting various anecdotes about Peter Rabbit™ and his friends, as well as life in the naturally rich Lake District.

Beatrix used her creativity and imagination to create her own unique worldview. At a time when women struggled to find success in society, Beatrix's strong will and abundant talent paved the way for a new era, and her approach to life echoes Muveil's portrayal of women. Furthermore, the Lake District, which Beatrix cherished and dedicated her life to protecting, was designated a World Heritage Site in 2017. This collaboration also embodies her hope that her love of nature and her desire to protect this place from development will be passed on to future generations.


Beatrix Potter also studied the biology of mushrooms, leaving behind a wealth of botanical art. The collaborative collection combines art from various artists to present the classic Peter Rabbit™ worldview that is characteristic of MUVEIL.

The lineup includes the "Embroidered Vegetable Print T-Shirt" (25,000 yen), inspired by the farm of Mr. McGregor, Peter's nemesis who appears in "The Tale of Peter Rabbit," the "Bee & Ladybug Basket Bag" (25,000 yen), which features patches based on Beatrix's art, and the "Peter Rabbit™ One-Point Embroidered T-Shirt" (9,000 yen), which features Peter Rabbit™ embroidered in monochrome.

Check Series "Dress" (36,000 yen)

The check series "Dress" (36,000 yen) and "Skirt" (34,000 yen) made using traditional British textiles will also be available. In addition, a "limited collaboration stuffed animal" between MUVEIL and Peter Rabbit™ will be available for pre-order, and four types of cute "Grandma Charms" (14,000 yen) will also be available.


In commemoration of this collaboration, a photo exhibition will be held featuring "Black Rabbit," a 1999 photobook by Kaori Takagiwa featuring photographs of black Netherland Dwarf rabbits. The second installment of the collection, "Winter in the Lake District," will be on display at GINZA SIX from October 24th to November 27th.