Yves Saint Laurent will release "Mascara Volume Effociles Curler SP," a bold curl mascara that delivers the ultimate curl lash and length & separation, along with "Mascara Volume Effociles Flash Primer," the ultimate mascara companion, nationwide on July 6th.

"Mascara Volume Effociles Curler SP" (4,400 yen)
The ultimate curl lash requires not only curl, but also length and separation to make the curl stand out even more. The "Mascara Volume Effosil Curler SP" (4,400 yen) instantly lifts and curls lashes, "locking" them in place. Its smudge-proof formula maintains the curl, creating the ultimate curl. The innovative formula features approximately 2mm fibers for a smooth, clump-free look, resulting in long lashes. The brand's unique hybrid brush, combined with the pink curl elastomer comb that conforms to the curve of your eye, creates both curl and separation. Furthermore, the Asia-exclusive smudge-proof formula, specially developed for Asian women's unique lash texture and climate, is resistant to sweat and oil, yet easily removable with warm water. Formulated with four botanical ingredients, it provides a care effect and leaves lashes looking healthy.

"Mascara Volume Effosile Flash Primer" (¥4,200)
The mascara primer "Mascara Volume Effosile Flash Primer" (¥4,200) is also available. The flexible elastomer brush ensures even application, and this primer is formulated with adhesive polymers that instantly enhance the finish and hold, as well as two beneficial ingredients, Ceramide R (Oleamidooctadecanediol) and Panthenol, to protect your lashes. This primer adds incredible curl, length, and volume for a look that's full of girl power.

This pink mascara, packed with the ultimate ideal, will become your new must-have item.