H&M has collaborated with artist Namie Amuro, who will be retiring in September. The special collection, "Namie Amuro x H&M," will be available in H&M stores nationwide and online from April 25th.
Floral gown (7,499 yen including tax), white pants (1,299 yen including tax)
Even now, 25 years after her debut, Namie Amuro continues to reign at the top of the Japanese pop world, enjoying immense popularity among a wide range of generations. With her retirement coming up in September, Namie Amuro has been embarking on a final tour in Japan and Asia since February, drawing the largest audience and number of shows to date. Despite her extremely busy schedule, H&M has continued to send enthusiastic love calls to her, leading to the realization of this dream collaboration, a project to spread the word from Japan to Asia. The letter that sparked this collaboration, expressing H&M's thoughts, was published in the morning edition of newspapers on April 10th. Ahead of the campaign's launch, images of Namie Amuro wearing the collection's items and a newly taken portrait were released. Also revealed was a limited-edition, original shopping bag for this collection, which will be given to those who purchase eligible "Namie Amuro x H&M" products. The special shopping bag will be available at all 81 H&M stores nationwide (excluding the H&M Kaibashi Men's Store and the H&M The Outlet Hiroshima store, scheduled to open on April 28th). Namie Amuro, a fashion icon and role model for women in Japan and Asia, serves as the campaign ambassador for this collection, which consists of 10 women's wear items and 10 accessories, including some exclusive to the store. Featuring feminine and sophisticated silhouettes, cool tailoring, and refreshing designs evocative of blue skies, the collection is sure to be a joyous addition to any early summer look. Trendy, elegant stripes, vibrant florals, and sky blue tones are featured in the collection. Prices range from tops (¥1,299 including tax), bottoms (¥1,299 to ¥5,999 including tax), dresses (¥2,999 to ¥3,999 including tax), and jackets (¥7,499 including tax). From the day of release, Namie Amuro's campaign visuals will appear on large outdoor billboards at H&M stores in Shibuya, Harajuku, Nagoya Matsuzakaya, Shinsaibashi, Ebisubashi, Kyoto, and Hiroshima. Additionally, for a limited time, the store will be playing background music by Namie Amuro, which matches the image of this collaborative collection.
Last updated: April 25th
Floral gown (7,499 yen including tax), white pants (1,299 yen including tax) Even now, 25 years after her debut, Namie Amuro continues to reign at the top of the Japanese pop world, enjoying immense popularity among a wide range of generations. With her retirement coming up in September, Namie Amuro has been embarking on a final tour in Japan and Asia since February, drawing the largest audience and number of shows to date. Despite her extremely busy schedule, H&M has continued to send enthusiastic love calls to her, leading to the realization of this dream collaboration, a project to spread the word from Japan to Asia. The letter that sparked this collaboration, expressing H&M's thoughts, was published in the morning edition of newspapers on April 10th. Ahead of the campaign's launch, images of Namie Amuro wearing the collection's items and a newly taken portrait were released. Also revealed was a limited-edition, original shopping bag for this collection, which will be given to those who purchase eligible "Namie Amuro x H&M" products. The special shopping bag will be available at all 81 H&M stores nationwide (excluding the H&M Kaibashi Men's Store and the H&M The Outlet Hiroshima store, scheduled to open on April 28th). Namie Amuro, a fashion icon and role model for women in Japan and Asia, serves as the campaign ambassador for this collection, which consists of 10 women's wear items and 10 accessories, including some exclusive to the store. Featuring feminine and sophisticated silhouettes, cool tailoring, and refreshing designs evocative of blue skies, the collection is sure to be a joyous addition to any early summer look. Trendy, elegant stripes, vibrant florals, and sky blue tones are featured in the collection. Prices range from tops (¥1,299 including tax), bottoms (¥1,299 to ¥5,999 including tax), dresses (¥2,999 to ¥3,999 including tax), and jackets (¥7,499 including tax). From the day of release, Namie Amuro's campaign visuals will appear on large outdoor billboards at H&M stores in Shibuya, Harajuku, Nagoya Matsuzakaya, Shinsaibashi, Ebisubashi, Kyoto, and Hiroshima. Additionally, for a limited time, the store will be playing background music by Namie Amuro, which matches the image of this collaborative collection.
Last updated: April 25th
