To coincide with the release of its new fragrance, Miu Miu L'Eau Rosé Eau de Toilette, Miu Miu will be opening a pop-up store at R Studio on the first floor of Omotesando Hills from February 10th to February 20th.

In addition to being able to try out and purchase the fragrance, the pop-up store will also feature a photo space and a photo printing service where you can win a miniature bottle in a lottery, making it a space where you can fully enjoy the world of Miu Miu.


Miu Miu L'Eau Rosé Eau de Toilette is a refreshing fragrance with a gentle floral scent of lily of the valley and blackcurrant buds enveloped in a sophisticated musk. The bottle design remains the same as before, featuring glass with the brand's iconic quilted design, "Matelassé." The clear glass accentuates the beautiful rosé color and is reminiscent of traditional cologne bottles.


A pre-opening event was held on February 9th prior to the limited-time store's opening. Special guests included Emi Suzuki, Ayaka Miyoshi, Ai Takahashi, Arisa Urahama, Mademoiselle Yulia, Shen Tanaka, Misaki Hayashida, Audrey Ayaka, and Lala Takahashi. Many other guests, including celebrities and influencers, attended the event and enjoyed the refreshing, spring-like floral scent of lily of the valley and blackcurrant buds. At the venue, visitors enjoyed the opportunity to try out new scents and a playful photo space, as well as the sparkling rosé-colored bottles of various sizes that brightened up the space.

A Miu Miu fragrance event will also be held in the event space on the 3rd floor cosmetics counter of JR Nagoya Takashimaya from February 14th to February 20th.