Isetan Shinjuku will be holding "acutegrrrl 2022 Autumn" from August 24th to August 30th at Center Park/The Stage #2 on the 2nd floor of the main building.
This event is a physical pop-up store of "acutegrrrl" (hereafter referred to as "acute girl"), Isetan Shinjuku's online select shop, which is based on the concept of "being surrounded by cute and ephemeral beautiful things and wanting to be cute yourself, right down to the tips of your fingertips." The theme for this event is "Autumn Café." Experience the world of relaxing in a cafe while wearing your favorite items and feeling the arrival of autumn. Three brands will be participating for the first time: ＜BONNE＞, ＜La petite mort＞, and ＜Mildred＞. ＜Verybrain＞ and ＜theVirgins＞, popular among Acute Girl fans, will be releasing limited edition items that are popular every season. As summer ends and autumn begins, this event will provide an opportunity for you to discover new "kawaii" or deepen your love of "kawaii" that you already love.
＜BONNE＞
＜BONNE＞
＜BONNE＞
shoulder ribbon tiered one-piece 16,880 yen Pre-sale at Isetan Shinjuku store
Color: dot tulle/flower
"BONNE B"finger hole long tee 7,980 yen Pre-sale at Isetan Shinjuku store
Color: Black/white
Isetan Shinjuku store The brand opening in the store for the first time, ＜Mildred＞, will be introducing items that are perfect for relaxing at home.
＜Mildred＞
Pursuing a unique worldview with the main theme of "feeling excited just by wearing it", the brand offers a lineup mainly of feminine care items and loungewear that allow you to easily take care of your health, empowering girls with everyday fashion.
Sheer knit cardigan 8,580 yen Pre-sale at Isetan Shinjuku store
Blue/Black Free size
＜theVirgins＞＜Verybrain＞ also offer popular Isetan Shinjuku store exclusive items every season
＜theVirgins＞
Fluffy ribbon charm knit 20,900 yen Exclusive to Isetan Shinjuku store
Color: black ribbon/beige ribbon
Croco vanity bag 14,300 yen Exclusive to Isetan Shinjuku store
Color: beige croco×white lamé feather/pink croco×beige feather
bijou V velvet hair pin 5,500 yen Exclusive to Isetan Shinjuku store
Color: ivory
＜Verybrain＞
Lace V-neck dress 38,500 yen Exclusive to Isetan Shinjuku store
Color: Lace 1/Lace 2 (Available in two fabrics; the photo shows Lace 2)
From ＜Mahvilutt vintage＞ we introduce items that will add color to the start of autumn
＜Mahvilutt vintage＞
A lovely French vintage shop with a world view that feels like a slice-of-life scene from a movie. With the concept of loving high-quality vintage items for a long time, the shop offers a wide range of vintage items, mainly from Europe and America from the 60s to 90s, as well as original items.
Strawberry Meringue Torte T 6,500 yen. Pre-sale at Isetan Shinjuku (image shows ivory).
Color: Ivory/Black/Dusty Blue. One size fits all (Dusty Blue is only available at this event).
Brand lineup
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Event Overview
"acutegrrrl 2022 Autumn"
Period: Wednesday, August 24th - Tuesday, August 30th
Venue: Center Park/The Stage #2, 2nd floor, Main Building, Isetan Shinjuku
Address: 3-14-1 Shinjuku, Shinjuku-ku, Tokyo
Access: 1 minute walk from Tokyo Metro Marunouchi Shinjuku-sanchome Station, 5 minutes walk from JR Shinjuku Station
Acute Girl Official Instagram: @acutegrrrl_isetan
https://www.instagram.com/acutegrrrl_isetan/
Event Information Website: https://www.mistore.jp/store/shinjuku/shops/women/tokyocloset/shopnews_list/shopnews070.html
*All prices include tax.
*The event content may be changed or canceled due to unforeseen circumstances. Thank you for your understanding.
