SkinAware, a one-mile wear and lingerie brand, has released a red lingerie series dyed with madder. From December 5th to January 31st, 2018, the brand will be collaborating with skincare brand Warew to create a campaign.
Dyeing using madder is characterized by a slightly yellowish red color. This "botanical dye" captures the vibrant colors inherent in plants, and dyes extracted from plants are absorbed into the fabric.
Clothing dyed with madder is said to have the properties of heat retention, menstruation, blood purification, fever reduction, and tonicity, and has been used since ancient times to protect women's bodies. Red is also said to promote blood circulation and retain heat. In Italy, red is believed to bring good luck and symbolize strength, spirit, health, and abundance.
"Ruffle Bra" (7,500 yen), "Ruffle Shorts" (5,900 yen)
Eight styles are available: "Ruffle Bra" (7,500 yen), "Ruffle Shorts" (5,900 yen), "Lace Bra" (6,400 yen), "Lace Shorts" (4,700 yen), "Lace-Trimmed Bra" (7,400 yen), "Lace-Trimmed Shorts" (5,400 yen), "Bra Camisole" (7,400 yen), and "Lace Bra Camisole" (8,300 yen).
A collaboration set with Waryu will be released to coincide with the release of the "Akane" collection. Walyu has discovered the essence of skincare in Japanese beauty and has sublimated the uniquely Japanese aesthetic of "wabi-sabi" into a skincare brand. All ingredients used meet strict in-house standards, and their unique micronization technology delivers these select beauty ingredients to every corner of the skin, bringing vibrant beauty to the skin.
As part of this campaign, customers who purchase a bra or camisole and panty set from the "Akane" series will receive a free Walyu skincare trial set.
The products are available at SkinAware's online shop, Isetan Shinjuku Main Store, Seibu Ikebukuro Main Store, Sogo Yokohama Store, and ELLE shops. A pop-up shop will also be set up at the cafe restaurant "Ones by Sosu" in Jingumae, Tokyo, during the campaign period.
The pop-up will offer a special SkinAware x Ones by Sosu lunch plate with a red theme.
Dyeing using madder is characterized by a slightly yellowish red color. This "botanical dye" captures the vibrant colors inherent in plants, and dyes extracted from plants are absorbed into the fabric.
Clothing dyed with madder is said to have the properties of heat retention, menstruation, blood purification, fever reduction, and tonicity, and has been used since ancient times to protect women's bodies. Red is also said to promote blood circulation and retain heat. In Italy, red is believed to bring good luck and symbolize strength, spirit, health, and abundance.
"Ruffle Bra" (7,500 yen), "Ruffle Shorts" (5,900 yen)Eight styles are available: "Ruffle Bra" (7,500 yen), "Ruffle Shorts" (5,900 yen), "Lace Bra" (6,400 yen), "Lace Shorts" (4,700 yen), "Lace-Trimmed Bra" (7,400 yen), "Lace-Trimmed Shorts" (5,400 yen), "Bra Camisole" (7,400 yen), and "Lace Bra Camisole" (8,300 yen).
A collaboration set with Waryu will be released to coincide with the release of the "Akane" collection. Walyu has discovered the essence of skincare in Japanese beauty and has sublimated the uniquely Japanese aesthetic of "wabi-sabi" into a skincare brand. All ingredients used meet strict in-house standards, and their unique micronization technology delivers these select beauty ingredients to every corner of the skin, bringing vibrant beauty to the skin.
As part of this campaign, customers who purchase a bra or camisole and panty set from the "Akane" series will receive a free Walyu skincare trial set.
The products are available at SkinAware's online shop, Isetan Shinjuku Main Store, Seibu Ikebukuro Main Store, Sogo Yokohama Store, and ELLE shops. A pop-up shop will also be set up at the cafe restaurant "Ones by Sosu" in Jingumae, Tokyo, during the campaign period.
The pop-up will offer a special SkinAware x Ones by Sosu lunch plate with a red theme.
