Swiss luxury watch brand TAG Heuer will open its first-ever "TAG Heuer Monaco Concept Studio" at the Isetan Shinjuku store from July 6 to December 31, 2022, focusing on the "Monaco" collection, the world's first rectangular waterproof watch.
*Photos are for illustrative purposes only.
The store will display Monaco museum pieces and heritage models specially ordered for this pop-up store from the TAG Heuer 360 Museum in La Chaux-de-Fonds, Switzerland, and will carry nearly the entire Monaco collection currently available for purchase in Japan. Other items available for purchase include limited edition models, new Japan-exclusive tourbillons, and Haute Horlogerie. Along with museum pieces, some rare timepieces are replaced approximately every two months, and information on these items will be posted regularly on the TAG Heuer official LINE account.
Since its launch in 1969, the TAG Heuer Monaco Chronograph has challenged every aspect of watchmaking with its bold innovations. At a time when only manual-winding chronographs were available, the Monaco was one of the first automatic chronographs. Instead of the traditional black or white dial, the Monaco featured a vibrant blue dial, enhanced by bright white registers and red accents. But it was the Monaco's shape that was most revolutionary at the time. Breaking the tradition of nearly all chronographs being round, the Monaco was square and, for the first time, housed in a waterproof case. The name "Monaco" itself captures the watch's dual nature: it reflects the unparalleled luxury of the Principality of Monaco, contrasted with the dangerous atmosphere of the legendary F1 race.
In addition to the extensive Monaco collection, the TAG Heuer Monaco Concept Studio will also feature new products, including high complications such as tourbillons, the latest Carrera and Porsche collaborations, Aquaracer, and Connected watches. In addition, we will be running a special promotion to celebrate the opening of the pop-up store. Be sure to immerse yourself in the world of TAG Heuer Monaco.
■Opening Promotion
Carrera Plasma Preview Experience
Period: Thursday, July 21st - Tuesday, July 26th, 2022
During this period, you can view and experience the TAG Heuer Carrera Plasma Tourbillon Nanograph, TAG Heuer's first watch to feature laboratory-grown diamonds, which was unveiled at Watches & Wonders Geneva 2022. This is a special opportunity to see this rare piece, currently one of a kind in the world, featuring Diamandes d'Avant-Garde technology, so please stop by. Please note that the Carrera Plasma Preview Experience is available only to those with reservations during the period. To make a reservation, please call (03-3352-1111 (main number) from Wednesday, July 6th onwards) at the promotion space in the watch department on the 5th floor, or email info@tagheuer.com.
High Complication Model Purchase Promotion
Period: From Wednesday, July 6th, 2022
With the purchase of a tourbillon or a timepiece eligible for the campaign, you will receive an original watch winder or original collector's box as a gift.
*Please note that numbers are limited.
LINE Campaign
Period: Wednesday, July 6th to Friday, September 30th, 2022
During the period, we are running a coupon promotion exclusive to friends of the official TAG Heuer LINE account. Answer a questionnaire and you will receive an original TAG Heuer gift, which can be picked up at a participating store.
You can also access the event through posters placed inside and outside the building and our official social media.
https://tag.hr/Isetan5f_release_line
*Please note that gifts are limited in number.
Period: Wednesday, July 6th, 2022 - Saturday, December 31st, 2022
Address: 3-14-1 Shinjuku, Shinjuku-ku, Tokyo
Isetan Shinjuku Main Building, 5th Floor, Watch Sales Promotion Space
TEL: 03-3352-1111 (Main Switchboard)
Business Hours: 10:00-20:00 (Same as Isetan Shinjuku)
https://www.isetan.mistore.jp/shinjuku/shops/jewelry_watch/watch/shopnews_list/shopnews044.html
About TAG Heuer
Founded in 1860, TAG Heuer has demonstrated its pure avant-garde watchmaking spirit and commitment to innovation with groundbreaking technologies such as the oscillating pinion for mechanical stopwatches in 1887, the Mikrograph in 1916, the first automatic chronograph movement, Calibre 11, in 1969, and the first luxury smartwatch in 2015. Today, the brand's core collection consists of three iconic series designed by Jack Heuer: TAG Heuer Carrera, Monaco, and Autavia, as well as the more modern TAG Heuer Link, Aquaracer, Formula 1, and TAG Heuer Connected.
High-profile partnerships and brand ambassadors embody TAG Heuer's motto, "Don't give in to the pressure," and express the brand's passion for action and high performance.
Contact Us
LVMH Watch & Jewelry Japan TAG Heuer
TEL: 03-5635-7054
https://www.tagheuer.com/
#TAGHeuer #TAGHeuerMONACO
Twitter: @TAGHeuerJapan , Facebook: @TAGHeuer , LINE: @tagheuer
https://tag.hr/pr
*Photos are for illustrative purposes only.The store will display Monaco museum pieces and heritage models specially ordered for this pop-up store from the TAG Heuer 360 Museum in La Chaux-de-Fonds, Switzerland, and will carry nearly the entire Monaco collection currently available for purchase in Japan. Other items available for purchase include limited edition models, new Japan-exclusive tourbillons, and Haute Horlogerie. Along with museum pieces, some rare timepieces are replaced approximately every two months, and information on these items will be posted regularly on the TAG Heuer official LINE account.
Since its launch in 1969, the TAG Heuer Monaco Chronograph has challenged every aspect of watchmaking with its bold innovations. At a time when only manual-winding chronographs were available, the Monaco was one of the first automatic chronographs. Instead of the traditional black or white dial, the Monaco featured a vibrant blue dial, enhanced by bright white registers and red accents. But it was the Monaco's shape that was most revolutionary at the time. Breaking the tradition of nearly all chronographs being round, the Monaco was square and, for the first time, housed in a waterproof case. The name "Monaco" itself captures the watch's dual nature: it reflects the unparalleled luxury of the Principality of Monaco, contrasted with the dangerous atmosphere of the legendary F1 race.
In addition to the extensive Monaco collection, the TAG Heuer Monaco Concept Studio will also feature new products, including high complications such as tourbillons, the latest Carrera and Porsche collaborations, Aquaracer, and Connected watches. In addition, we will be running a special promotion to celebrate the opening of the pop-up store. Be sure to immerse yourself in the world of TAG Heuer Monaco.
■Opening Promotion
Carrera Plasma Preview Experience
Period: Thursday, July 21st - Tuesday, July 26th, 2022
During this period, you can view and experience the TAG Heuer Carrera Plasma Tourbillon Nanograph, TAG Heuer's first watch to feature laboratory-grown diamonds, which was unveiled at Watches & Wonders Geneva 2022. This is a special opportunity to see this rare piece, currently one of a kind in the world, featuring Diamandes d'Avant-Garde technology, so please stop by. Please note that the Carrera Plasma Preview Experience is available only to those with reservations during the period. To make a reservation, please call (03-3352-1111 (main number) from Wednesday, July 6th onwards) at the promotion space in the watch department on the 5th floor, or email info@tagheuer.com.
High Complication Model Purchase Promotion
Period: From Wednesday, July 6th, 2022
With the purchase of a tourbillon or a timepiece eligible for the campaign, you will receive an original watch winder or original collector's box as a gift.
*Please note that numbers are limited.
LINE Campaign
Period: Wednesday, July 6th to Friday, September 30th, 2022
During the period, we are running a coupon promotion exclusive to friends of the official TAG Heuer LINE account. Answer a questionnaire and you will receive an original TAG Heuer gift, which can be picked up at a participating store.
You can also access the event through posters placed inside and outside the building and our official social media.
https://tag.hr/Isetan5f_release_line
*Please note that gifts are limited in number.
Period: Wednesday, July 6th, 2022 - Saturday, December 31st, 2022
Address: 3-14-1 Shinjuku, Shinjuku-ku, Tokyo
Isetan Shinjuku Main Building, 5th Floor, Watch Sales Promotion Space
TEL: 03-3352-1111 (Main Switchboard)
Business Hours: 10:00-20:00 (Same as Isetan Shinjuku)
https://www.isetan.mistore.jp/shinjuku/shops/jewelry_watch/watch/shopnews_list/shopnews044.html
About TAG Heuer
Founded in 1860, TAG Heuer has demonstrated its pure avant-garde watchmaking spirit and commitment to innovation with groundbreaking technologies such as the oscillating pinion for mechanical stopwatches in 1887, the Mikrograph in 1916, the first automatic chronograph movement, Calibre 11, in 1969, and the first luxury smartwatch in 2015. Today, the brand's core collection consists of three iconic series designed by Jack Heuer: TAG Heuer Carrera, Monaco, and Autavia, as well as the more modern TAG Heuer Link, Aquaracer, Formula 1, and TAG Heuer Connected.
High-profile partnerships and brand ambassadors embody TAG Heuer's motto, "Don't give in to the pressure," and express the brand's passion for action and high performance.
Contact Us
LVMH Watch & Jewelry Japan TAG Heuer
TEL: 03-5635-7054
https://www.tagheuer.com/
#TAGHeuer #TAGHeuerMONACO
Twitter: @TAGHeuerJapan , Facebook: @TAGHeuer , LINE: @tagheuer
https://tag.hr/pr
