On October 18th, Giorgio Armani Beauty released a new lipstick, "ECSTASY SHINE" (4,400 yen). Its melting texture delivers vibrant, pure color, moisturizing benefits like a balm, and the exquisite shine of a gloss. Utilizing top-filling technology, which fills the liquid directly into the container and solidifies it, "ECSTASY SHINE" boasts a formula that's approximately twice as soft as regular lipsticks. The innovative, creamy texture is so light you'll forget you're wearing it, achieving a clear finish that instantly brightens your complexion with just one application. In addition to its mirror-like shine that reflects light, the lipstick's moisturizing skincare benefits keep your lips looking smooth, plump, and glamorous for hours. Available in 18 colors. The wide range of colors is available, from lustrous nudes and neutrals to fresh corals, pinks, deep, modern plums, and even the classic "Armani Red." The stylish and wearable color palette is easy to use every day, and the color intensity can be adjusted to your liking. The iconic red lacquer packaging is also easy to use with a magnetic closure. The luxurious look is also appealing, like an accessory that makes you feel happy just by holding it.