Valentino will be opening a pop-up store, "I ♥ SPIKE," at Hotel Costes in Paris, France, until October 6th.

The pop-up store will feature a dazzling special installation and a limited edition version of the "Valentino Garavani Rockstud Spike Bag" designed by creative director Pierpaolo Piccioli. The bag features a burgundy-red velvet body reminiscent of Hotel Costes' signature "burgundy," and is adorned with platinum-finished metal parts for a glamorous and eye-catching design.

In addition, an Instagram selfie contest will be held during the period. Participants are invited to take a photo taken in the store with the "I ♥ SPIKE" heart and post it on Instagram. The person who receives the most likes will win a Valentino Garavani Rockstud Spike bag.

This is the first pop-up store at the hotel, which Pierpaolo Piccioli describes as "like a second home." "The smell when you step inside the hotel, the music, the lighting, the doorman, and Mr. Costo, who always greets me - all of these things make me feel at home. This hotel is one of our most iconic locations, and the perfect location for this special occasion with the Rockstud Spike bag," Pierpaolo Piccioli said in a statement.