Furla celebrates its 90th anniversary with new bags named "Hashtag" and other humorous names that symbolize the digital age

Aug 3, 2017

FURLA, celebrating its 90th anniversary this year, will release new bags for its 2017-18 Fall/Winter collection starting in August. This collection features four new models. As if to evoke the brand's ever-evolving 90-year history, the designs reflect elements of each decade, including colors, materials, and music. Each model is named after a contemporary digital society, and its dynamic design blends the brand's history with modernity. This season's signature bag, the "LIKE," is a classic square-shaped handbag. Inspired by the jazz-inspired 1930s, it features glamorous details like bold geometric prints, leopard prints, and fur. Its functional two-face design allows it to be used as a one-handle bag by adjusting the position of the flap, allowing you to enjoy changing its appearance to suit your mood or the occasion. The mini-sized "LIKE Mini Crossbody Bag" is conveniently sized to fit a smartphone, passport, and other items, and can also be used as a clutch by removing the shoulder strap. Inspired by the mood of the 1940s, the "SCOOP" handbag is a modern update of the popular square bag of the time, crafted from high-quality calfskin leather and python. Details like antique-style metal parts and studs combine retro beauty with contemporary elements. By removing the front clasp and twisting the flap, a different colored flap appears, allowing the bag to be worn either side. Each design is available in medium and small sizes. The "HASHTAG" shoulder bag features an eye-catching round shape and front strap design. Inspired by the spirit of 1980s punk rock, the bag evokes the rebellious style of the time with metal studs, python, and a vibrant red color. The rounded body is surrounded by straps of varying thicknesses, allowing you to enjoy two different looks: a thin shoulder bag and a thick shoulder bag by sliding the straps. It comes in a spacious medium size and an accessory-like small size.
Akiko Hanazawa
  • FURLA 2017-18 Fall/Winter Collection Campaign Visual
  • FURLA 2017-18 Fall/Winter Collection Campaign Visual
  • FURLA 2017-18 Fall/Winter Collection Campaign Visual
  • FURLA 2017-18 Fall/Winter Collection Campaign Visual
  • "LIKE" M size / W34 x H25 x D16 (62,000 yen - 90,000 yen)
  • "LIKE" M size / W34 x H25 x D16 (62,000 yen - 90,000 yen)
  • "LIKE" M size / W34 x H25 x D16 (62,000 yen to 90,000 yen) *When the flap is folded
  • "LIKE" S size / W25 x H19 x D10 (50,000 to 82,000 yen)
  • "LIKE" S size / W25 x H19 x D10 (50,000 to 82,000 yen)
  • "LIKE Mini Crossbody Bag" W20 x H13 x D5 (from 42,000 yen)
  • "LIKE Mini Crossbody Bag" W20 x H13 x D5 (from 42,000 yen)
  • "LIKE Mini Crossbody Bag" W20 x H13 x D5 (from 42,000 yen)
  • "LIKE Mini Crossbody Bag" W20 x H13 x D5 (from 42,000 yen)
  • "SCOOP" M size / W29 x H23 x D13 (82,000 yen - 86,000 yen)
  • "SCOOP" M size / W29 x H23 x D13 (82,000 yen - 86,000 yen)
  • "SCOOP" M size / W29 x H23 x D13 (82,000 yen - 86,000 yen)
  • "SCOOP" M size / W29 x H23 x D13 (82,000 yen - 86,000 yen)
  • "SCOOP" S size / W24 x H20 x D12 (74,000 yen - 77,000 yen)
  • "SCOOP" S size / W24 x H20 x D12 (74,000 yen - 77,000 yen)
  • "HASHTAG" M size / W22 x H17 x D10 (56,000 yen - 59,000 yen)
  • "HASHTAG" M size / W22 x H17 x D10 (56,000 yen - 59,000 yen)
  • "HASHTAG" M size / W22 x H17 x D10 (56,000 yen - 59,000 yen)
  • "HASHTAG" M size / W22 x H17 x D10 (56,000 yen - 59,000 yen)
  • "HASHTAG" S size / W17 x H14 x D9 (51,000 yen)
  • "HASHTAG" S size / W17 x H14 x D9 (51,000 yen)
  • "HASHTAG" S size / W17 x H14 x D9 (51,000 yen)
  • "HASHTAG" S size / W17 x H14 x D9 (51,000 yen)
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