BALLY has opened its first official online store (http://www.bally.jp). The store will sell Bally shoes, bags, ready-to-wear, and more, categorized by type and by topic, focusing on popular Bally series. Store-exclusive items will also be available. For women, a limited-edition aubergine-colored version of the iconic "SOMMET" bag will be available (¥200,000). For men, the "Brisson" tote bag (¥165,000) will feature the iconic "Bally Stripe" in subtle leather. To commemorate the opening, the "Bally Official Online Store NEW OPEN Campaign!" will run from November 30th to December 20th. The first 50 customers to spend ¥54,000 or more (tax included) on the online store during this period will receive a free "Bally "B" Portable Speaker" shaped like the letter "B" for Bally. All customers will also receive a 20% off coupon code for future purchases.

In addition, the online store will launch "Shoepedia," an online platform that aggregates shoe-related information. It will provide a variety of information on shoes, from the shoemaking process to shoe care tips for keeping shoes in top condition.

In addition, from December 11th to 27th, Bally will be holding "BALLY LOUNGE," an event where customers can immerse themselves in the brand's worldview, at Anjin Lounge on the second floor of Daikanyama T-Site. In addition to displaying archived shoes and posters stored at the museum in Schönenwerd, Switzerland, where the brand was founded, the event will also feature "BALLY Parfait," a collaborative dessert between Bally and Anjin.