ABC-Mart Co., Ltd. will release a limited number of "MS327" collaboration models between New Balance, a global shoe brand founded in Boston, USA in 1906, and Swiss luxury mechanical watchmaker Franck Muller, at select stores from March 26th.
The "MS327" has been a hugely popular collaboration shoe since its previous release, and following the overwhelmingly positive response to the previous model, the third collaboration has now been realized and will be available at select stores and the online store. Sales will begin at 10:00 AM on March 28th at the ABC-Mart Grand Stage online store.
About "MS327"
A new color has been released for the collaboration model "MS327," which was designed under the theme of "MY WILL" and was released in December last year. This model is a spring-like model inspired by the design of Franck Muller's representative models, "Vanguard Yachting" and "Color Dreams."
The upper of the shoe, featuring Byzantine numerals and bold colors from Franck Muller's masterpiece collection "Color Dreams," in which each number is a different color, evokes vivid memories of the passage of time, creates a colorful, spring-like feel. The number "327" is arranged in Byzantine numerals within the design. The "Vanguard Yachting" collection, which embodies the extraordinary ambiance of sailing on a luxury yacht, features models in a refreshing navy color scheme, evoking a sense of adrenaline. The simple navy and white design, combined with a wide range of colors, makes it easy to coordinate with a variety of fashion outfits.
"MY WILL" Special Movie
A movie has been created to express the theme of this collaboration, "MY WILL." The movie, along with poetry (messages), depicts the feelings of someone who, despite feeling anxious about the current world and experiencing trial and error after a period of environmental change, continues to walk their own path, creating and enjoying their own time. Enjoy the "now," mark the passage of time, and weave time. With the theme of "MY WILL," the video expresses the feelings of someone who decides on their own path and moves forward, as well as the moment they take their first step or take on a new challenge of their own volition.
This shoot took place at Awaji Yumebutai and Awaji Yumebutai International Conference Center.
https://youtu.be/Tde5BrWjbHg
Product overview
Name: MS327
Colors: (from top) FMA (NAVY/WHITE), FMB (WHITE/MULTI)
Price: 22,000 yen (tax included)
Width/Size: D/22.5-29.0cm
Release date: Scheduled for Saturday, March 26th
*Shoe ornament included
*Replacement shoelaces included for FMB (WHITE/MULTI) only
■Retail stores and sales methods
Sales methods vary by store, so please check below.
ABC-MART and ABC-MART GRAND STAGE
ABC-MART Shinjuku Main Store / ABC-MART GRAND STAGE Sendai Store / ABC-MART GRAND STAGE GINZA / ABC-MART GRAND STAGE DiverCity Tokyo Plaza Store / ABC-MART GRAND STAGE HARAJUKU / ABC-MART GRAND STAGE Shibuya Jinnan ANNEX Store / ABC-MART GRAND STAGE Shibuya Store / ABC-MART GRAND STAGE SHIBUYA109 Store / ABC-MART GRAND STAGE Lumine Tachikawa Store / ABC-MART GRAND STAGE Grand Tree Musashikosugi Store / ABC-MART GRAND STAGE Lumine Yokohama Store / ABC-MART GRAND STAGE LaLaport Aichi Togo Store / ABC-MART GRAND STAGE Nagoya Parco West Building Store / ABC-MART GRAND STAGE Nagoya Sakae Store / ABC-MART GRAND STAGE Niigata Billboard Place 2 Store / ABC-MART GRAND STAGE Kyoto Shijo Store / ABC-MART GRAND STAGE Abeno Q's Mall Store / ABC-MART GRAND STAGE LINKS UMEDA Store / ABC-MART GRAND STAGE Kobe Sannomiya Store / ABC-MART GRAND STAGE Kobe Harborland umie Store / ABC-MART GRAND STAGE Emifull Masaki Store / ABC-MART GRAND STAGE Fukuoka Nishidori Store / ABC-MART GRAND STAGE Amu Plaza Kagoshima Store / ABC-MART GRAND STAGE Naha Main Place Store / ABC-MART GRAND STAGE Urasoe Parco City Store
Other ABC-MART All GRAND STAGE stores
(For more information, click here: https://gs.abc-mart.net/feature/13721/)
*Follows the opening hours of each store.
ABC-MART GRAND STAGE Online Store *Sales start from 10:00 on Monday, March 28th
URL: https://gs.abc-mart.net/feature/13721/
New Balance Roppongi 19:06
Sales start from the opening on Saturday, March 26th.
New Balance Official Online Store
Sales will start from 10:00 on Saturday, March 26th.
URL: https://shop.newbalance.jp/shop/pages/information_ms327fmc.aspx
Franck Muller official website (FRANCK MULLER e Boutique)
Sales will begin at 10:00 on Saturday, March 26th.
URL: https://www.franckmuller-eboutique.jp/newbalance2022/
*Not available in stores.
About the pop-up space
To commemorate the collaboration between New Balance and Franck Muller, pop-up spaces featuring collaboration products, special movies, and more will be set up in the following stores. Please be sure to stop by.
Dates: Friday, March 18th - Thursday, March 31st
Franck Muller Geneva (GINZA SIX) 10:30-20:30 Irregular holidays
Franck Muller Watchland Tokyo 12:00-19:30 Closed on Tuesdays
Franck Muller Watchland Osaka 12:30-19:30 Closed on Tuesdays
The "MS327" has been a hugely popular collaboration shoe since its previous release, and following the overwhelmingly positive response to the previous model, the third collaboration has now been realized and will be available at select stores and the online store. Sales will begin at 10:00 AM on March 28th at the ABC-Mart Grand Stage online store.
About "MS327"
A new color has been released for the collaboration model "MS327," which was designed under the theme of "MY WILL" and was released in December last year. This model is a spring-like model inspired by the design of Franck Muller's representative models, "Vanguard Yachting" and "Color Dreams."
The upper of the shoe, featuring Byzantine numerals and bold colors from Franck Muller's masterpiece collection "Color Dreams," in which each number is a different color, evokes vivid memories of the passage of time, creates a colorful, spring-like feel. The number "327" is arranged in Byzantine numerals within the design. The "Vanguard Yachting" collection, which embodies the extraordinary ambiance of sailing on a luxury yacht, features models in a refreshing navy color scheme, evoking a sense of adrenaline. The simple navy and white design, combined with a wide range of colors, makes it easy to coordinate with a variety of fashion outfits.
"MY WILL" Special Movie
A movie has been created to express the theme of this collaboration, "MY WILL." The movie, along with poetry (messages), depicts the feelings of someone who, despite feeling anxious about the current world and experiencing trial and error after a period of environmental change, continues to walk their own path, creating and enjoying their own time. Enjoy the "now," mark the passage of time, and weave time. With the theme of "MY WILL," the video expresses the feelings of someone who decides on their own path and moves forward, as well as the moment they take their first step or take on a new challenge of their own volition.
This shoot took place at Awaji Yumebutai and Awaji Yumebutai International Conference Center.
https://youtu.be/Tde5BrWjbHg
Product overview
Name: MS327
Colors: (from top) FMA (NAVY/WHITE), FMB (WHITE/MULTI)
Price: 22,000 yen (tax included)
Width/Size: D/22.5-29.0cm
Release date: Scheduled for Saturday, March 26th
*Shoe ornament included
*Replacement shoelaces included for FMB (WHITE/MULTI) only
■Retail stores and sales methods
Sales methods vary by store, so please check below.
ABC-MART and ABC-MART GRAND STAGE
ABC-MART Shinjuku Main Store / ABC-MART GRAND STAGE Sendai Store / ABC-MART GRAND STAGE GINZA / ABC-MART GRAND STAGE DiverCity Tokyo Plaza Store / ABC-MART GRAND STAGE HARAJUKU / ABC-MART GRAND STAGE Shibuya Jinnan ANNEX Store / ABC-MART GRAND STAGE Shibuya Store / ABC-MART GRAND STAGE SHIBUYA109 Store / ABC-MART GRAND STAGE Lumine Tachikawa Store / ABC-MART GRAND STAGE Grand Tree Musashikosugi Store / ABC-MART GRAND STAGE Lumine Yokohama Store / ABC-MART GRAND STAGE LaLaport Aichi Togo Store / ABC-MART GRAND STAGE Nagoya Parco West Building Store / ABC-MART GRAND STAGE Nagoya Sakae Store / ABC-MART GRAND STAGE Niigata Billboard Place 2 Store / ABC-MART GRAND STAGE Kyoto Shijo Store / ABC-MART GRAND STAGE Abeno Q's Mall Store / ABC-MART GRAND STAGE LINKS UMEDA Store / ABC-MART GRAND STAGE Kobe Sannomiya Store / ABC-MART GRAND STAGE Kobe Harborland umie Store / ABC-MART GRAND STAGE Emifull Masaki Store / ABC-MART GRAND STAGE Fukuoka Nishidori Store / ABC-MART GRAND STAGE Amu Plaza Kagoshima Store / ABC-MART GRAND STAGE Naha Main Place Store / ABC-MART GRAND STAGE Urasoe Parco City Store
Other ABC-MART All GRAND STAGE stores
(For more information, click here: https://gs.abc-mart.net/feature/13721/)
*Follows the opening hours of each store.
ABC-MART GRAND STAGE Online Store *Sales start from 10:00 on Monday, March 28th
URL: https://gs.abc-mart.net/feature/13721/
New Balance Roppongi 19:06
Sales start from the opening on Saturday, March 26th.
New Balance Official Online Store
Sales will start from 10:00 on Saturday, March 26th.
URL: https://shop.newbalance.jp/shop/pages/information_ms327fmc.aspx
Franck Muller official website (FRANCK MULLER e Boutique)
Sales will begin at 10:00 on Saturday, March 26th.
URL: https://www.franckmuller-eboutique.jp/newbalance2022/
*Not available in stores.
About the pop-up space
To commemorate the collaboration between New Balance and Franck Muller, pop-up spaces featuring collaboration products, special movies, and more will be set up in the following stores. Please be sure to stop by.
Dates: Friday, March 18th - Thursday, March 31st
Franck Muller Geneva (GINZA SIX) 10:30-20:30 Irregular holidays
Franck Muller Watchland Tokyo 12:00-19:30 Closed on Tuesdays
Franck Muller Watchland Osaka 12:30-19:30 Closed on Tuesdays
