On July 2nd, Nails Inc. will release the world's first fade-resistant neon color polish. The collection is currently available for pre-sale until July 5th at the Urban Closet Promotion Space on the second floor of the Isetan Shinjuku Main Building.

Inspired by this summer's sporty fashion trend, this urban and fashionable neon color collection is comprised of four items: three sporty, luxurious shades—neon coral, electric pink, and shocking yellow—(14ml/¥2,800 each), and the "Neon Activator" (5ml/¥1,500), a base coat that enhances the color intensity and ensures long-lasting colorfastness. Applying the "Neon Activator" ensures the intense neon color lasts even longer.

A mini polish collection kit (5ml x ¥3,550) containing the "Neon Activator" and two colors will also be available, perfect for summer travel.